Investigating How Frequent Interactions with AI Technologies Impact Cognitive and Emotional Processes

Authors

  • Murk Nizamani National Research University Higher School of Economics, Moscow, Russia Author
  • Faisal Ramzan Riphah International University, Islamabad, Pakistan Author
  • Mahnoor Fatima Bahria University Islamabad, Pakistan Author
  • Dr. Muhammad Asif Department of English, Ghazi University, Dera Ghazi Khan, Pakistan Author

DOI:

https://doi.org/10.61506/

Keywords:

AI Interaction, Cognitive Functioning, Emotional Well-being, Psychological Dependency, Stress, Memory Retention

Abstract

This research explores the cognitive and emotional effects of frequent interactions with Artificial Intelligence (AI) technologies, utilizing a mixed-method approach. The study involved 300 participants for quantitative analysis and 100 for qualitative insights, focusing on how AI impacts memory retention, decision-making, stress, anxiety, and psychological dependency. Quantitative results demonstrated a significant positive correlation between AI usage frequency and cognitive improvements, such as memory short-term (r = 0.663, p < 0.01) and decision accuracy (r = 0.572, p < 0.01), supporting Hypothesis 1 (H1). However, AI usage was also correlated with increased mental stress (r = 0.468, p < 0.01), aligning with Hypotheses 2 (H2) and 4 (H4). Qualitative analysis revealed themes of emotional strain, cognitive benefits with emotional costs, and psychological dependency on AI, further validating Hypothesis 5 (H5). The study concludes that while AI enhances cognitive functions, it also elevates emotional strain and dependency, highlighting the need for AI systems that balance cognitive improvements with emotional well-being.

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Published

2024-08-28

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Articles

How to Cite

Nizamani, M. ., Ramzan, F. ., Fatima, M. ., & Asif, M. . (2024). Investigating How Frequent Interactions with AI Technologies Impact Cognitive and Emotional Processes. Bulletin of Business and Economics (BBE), 13(3), 316-325. https://doi.org/10.61506/