ZIA, S. ., PARACHA, S. H. ., NADEEM, H. ., & MUSHTAQ, N. . (2021). ARE PAKISTANI CONSUMERS READY TO GO GREEN: A STUDY OF BUYING INTENTIONS OF PAKISTANI CONSUMERS. Bulletin of Business and Economics (BBE), 10(4), 126-138. https://bbejournal.com/BBE/article/view/304