Farooq, M. W. ., Hassan, K. H. U. ., & Nawaz, F. . (2024). Integrating Qualitative and Quantitative Approaches: The Impact of AI Design on Consumer Perception and Buying Behavior in the FMCG Sector. Bulletin of Business and Economics (BBE), 13(2), 775-786. https://doi.org/10.61506/01.00393