Vol. 11 No. 3 (2022)

Articles

• A STUDY ON IMPACT OF FACEBOOK BRAND-RELATED USER GENERATED CONTENT (UGC) ON CONSUMER RESPONSES

  ASADULLAH LAKHO, SHAHZEB ZULFIQAR, MUHAMMAD ADNAN, FAIZAN UL HAQ, KEHKASHAN NIZAM (Author)

  1-15

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• THE IMPACT OF INTANGIBLE ASSETS AND FIRM-SPECIFIC FACTORS ON CASH FLOWS: AN EMPIRICAL ANALYSIS OF PUBLIC FIRMS LISTED ON THE PAKISTAN STOCK EXCHANGE

  FIAZ AHMAD SULEHRI, MUHAMMAD RIZWAN, ISMAIL SENTURK (Author)

  16-26

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• DETERMINANTS OF CUSTOMER SWITCHING INTENTION IN PAKISTAN: A CASE OF CELLULAR SERVICES

  ABDUL SALEEM, SHIFA BIBI, ASADULLAH LAKHO, SALMAN HUSSAIN (Author)

  27-36

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• FINANCIAL LIBERALIZATION, INSTITUTIONAL QUALITY AND ECONOMIC GROWTH NEXUS: PANEL ANALYSIS OF AFRICAN COUNTRIES

  AMJAD ALI (Author)

  27-36

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