Exploring Effectiveness of Principles of Business Writing at Graduate Level in Pakistan
Business writing is a creative and dynamic process that primarily motivated the researchers to investigate the learners'
individual differences and sort out their learning hindrances. The current study explores the problems faced by the
students, while leaning principles of effective writing at BBA level. Business writing is critical aspect of business
industry. The Survey was conducted to get response at COMSATS Institute Sahiwal in Pakistan. The SPSS version
16 was used to analyze the data. The results of the study revealed that students at graduate level face countless
problems in preparing effective business drafts. It suggested that principles of business writing are essential to improve
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