Analysis of the Communication Skills at Graduation Level in Pakistan


Muhammad Azhar
Ayesha Javed
Maryam Bibi


The current study was conducted to explore and analyze the communication skills at graduate level at The Islamia

University Bahawalpur, Pakistan. Communication Skills have an utmost importance for business education as well

as professional life. It is needed in every field of life. It was a survey based research for which the researchers

qualitative and quantitative paradigms and data were collected through distrusting questionnaires to students of

graduate level department of business at The Islamia University Bahawalpur. The data were analyzed on SPSS

version 16 and the results of the study revealed that the students had dearth of communication skills because of

lacking practices in the class as wells as scarcity of teachers professional trainings. The research also suggested that

the stronger and the more accurate approach is, the better the process of communication will be. Its purpose was to

find out the reasons of their weak communication skills, to find out the sources to remove their weakness and also to

find out the steps through which they can be motivated to enhance their communication skills. The study has also

some implications for the National accreditation of Teacher educators and Punjab education commission Pakistan.


How to Cite
Muhammad Azhar, Ayesha Javed, & Maryam Bibi. (2021). Analysis of the Communication Skills at Graduation Level in Pakistan. Bulletin of Business and Economics (BBE), 4(1), 19-23. Retrieved from