Analysis of the Communication Skills at Graduation Level in Pakistan

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Muhammad Azhar
Ayesha Javed
Maryam Bibi

Abstract

The current study was conducted to explore and analyze the communication skills at graduate level at The Islamia


University Bahawalpur, Pakistan. Communication Skills have an utmost importance for business education as well


as professional life. It is needed in every field of life. It was a survey based research for which the researchers


qualitative and quantitative paradigms and data were collected through distrusting questionnaires to students of


graduate level department of business at The Islamia University Bahawalpur. The data were analyzed on SPSS


version 16 and the results of the study revealed that the students had dearth of communication skills because of


lacking practices in the class as wells as scarcity of teachers professional trainings. The research also suggested that


the stronger and the more accurate approach is, the better the process of communication will be. Its purpose was to


find out the reasons of their weak communication skills, to find out the sources to remove their weakness and also to


find out the steps through which they can be motivated to enhance their communication skills. The study has also


some implications for the National accreditation of Teacher educators and Punjab education commission Pakistan.

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How to Cite
Muhammad Azhar, Ayesha Javed, & Maryam Bibi. (2021). Analysis of the Communication Skills at Graduation Level in Pakistan. Bulletin of Business and Economics (BBE), 4(1), 19-23. Retrieved from https://bbejournal.com/index.php/BBE/article/view/223