Determinants of retail service quality – an empirical evidence from Pakistan

Authors

  • Jahanzaib Ali M.Phil Scholar at National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan Author
  • Abul Mannan M.Phil Scholar at University of Education Okara Author
  • Khalil Ahmad Ph.D. Scholar at National College of Business Administration & Economics (NCBA&E), Lahore, Pakistan Author

Keywords:

Service Quality, Retail Service Quality Scale, Supermarket, Pakistan

Abstract

The study examines the main determinants of retail service quality in Okara Market. Data collected through

 

questionnaire from 150 respondents by using five point Likert. Correlation and Regression analysis were used as

 

statistical tests. Empirical analysis shows that reliability, personal interaction, policy, problem solving have positive

 

relationship with overall evaluation of retail service quality and physical aspects has negative relation with overall

 

evaluation of retail service quality.

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Published

2015-03-27

Issue

Section

Articles

How to Cite

Ali, J. ., Mannan, A. ., & Ahmad, K. . (2015). Determinants of retail service quality – an empirical evidence from Pakistan. Bulletin of Business and Economics (BBE), 4(1), 35-42. https://bbejournal.com/index.php/BBE/article/view/225

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