Is plastic Money Matter for Consumer Buying Behavior? An Empirical Analysis from Pakistan

Abstract

This study has explored the impact of plastic money on consumer’s buying behavior in case of Pakistan. A questionnaire based primary survey has been conducted for data collection. The questionnaire based survey is conducted among the customers in market place, supermarket, and grocery store by using convenience sampling techniques. SPSS system is used for managing and interpretation of the data. Simple linear regression analysis is used for checking the responsiveness
of dependent variable due to independent variable. The independent variable is use of plastic money where as dependent variable is consumer buying behavior and reliability of data is 0.709.