Impact of Social Networking Websites on Student’s Behavior in Classroom at Postgraduate Level


  • Shahid Mehmood Author
  • Ghulam Qambar Author
  • Nosheen Kanwal Author


Social Networking Sites, Students’ Behavior


The study aimed at analyzing the “Impact of social networking websites on student‟s behavior in classroom at postgraduate level” The study at hand is descriptive in nature and survey method was applied. Convenient sampling technique was used for sample selection. Sample of the study comprised of 500 postgraduate students including 250 arts and 250 sciences from conveniently selected public postgraduate colleges across the three districts (Lahore, Jhang and Sahiwal) from Punjab. The Data were collected through two instruments named Social Networking Sites Scale (SNSS) and Behavior Measurement Scale (BMS). The Data were analyzed through Statistical Package for Social Sciences (SPSS- 22) and MS- Excel 2010. Data analysis process was carried out through descriptive and inferential statistics. Appropriate statistical tests including Pearson r and regression analysis against each research question were applied. The results of the study revealed that use of social networking websites influence student‟s behavior in classroom. A positive and strong relationship existed between social networking sites and behavior of students. Results of present study revealed that excessive use of social networking sites also affect the study of college students as they surfing more time. It is recommended in the study that students should not be allowed to use SNSs during their stay at college so that they keep  their behavior positive and concentrate on study.







How to Cite

Mehmood, S. ., Qambar, G. ., & Kanwal, N. . (2021). Impact of Social Networking Websites on Student’s Behavior in Classroom at Postgraduate Level. Bulletin of Business and Economics (BBE), 10(1), 165-175.

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