CIRCULAR PRINCIPLES ADOPTION FOR ZERO-WASTE AND GREEN DIFFERENTIATION: THE MEDIATING ROLE OF CLEANER PRODUCTION AND TOTAL QUALITY ENVIRONMENTAL MANAGEMENT
Keywords:
Circular Economy, Zero-Waste Performance, Green Differentiation Cleaner Production · Total Quality Environmental Management, Sustainable Competitive Advantage · Environmental Management · Circular Principles AdoptionAbstract
Due to the increased global awareness of environmental issues, organizations are facing pressure to become more sustainable. This study examines the impact of adopting circular principles on zero-waste performance and green differentiation advantage, with a focus on the mediating roles of Cleaner Production (CP) and Total Quality Environmental Management (TQEM). The study, based on resource-based and stakeholder theories, will propose a conceptual model that links circular practices to competitive sustainability outcomes. Empirical data are obtained from industrial firms that have adopted environmental strategies. The results suggest that adopting circular principles can have a positive impact on both zero-waste performance and green differentiation. Furthermore, CP and TQEM play critical roles in mediating most of the effects, indicating that these two factors affect circularity in making performance and strategic differentiation measurable. Such findings are important considerations for managers and policymakers interested in integrating sustainability into their overall operational and competitive strategies. The paper adds value to the existing literature on circular Economy, as it aims to position CP and TQEM as focal points for achieving zero-waste and sustainable market gains.
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