IMPACT OF USER AND SOLOMO CHARACTERISTICS ON SOLOMO REUSE INTENTION: THEORY OF CONSUMPTION VALUE

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MUHAMMAD ASHRAF
JAMIL AHMAD
MUMTAZ ABDUL REHMAN
WAREESA SHARIF

Abstract

Social-Local-Mobile (SoLoMo) services are emerging mobile services combining software and hardware techniques to enable users to interact and communicate by obtaining location-based information at any time and place in real time. SoLoMo is growing in the form of different applications including Facebook, Instagram, LINE, and Google maps. In spite of that less attention has been paid to examine determinants of users’ intention to reuse the SoLoMo services. However, based on consumption value theory, this study aims to examine the value drivers and investigate the effect of user’s characteristics and SoLoMo characteristics on user’s intention to reuse the SoLoMo services. The results indicate that innovativeness, user’s knowledge, epistemic value and social value are significant drivers for user’s intention to reuse the SoLoMo service. While functional value and emotional value has not significant impact on it. The study has significant implications to research and theory.

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How to Cite
ASHRAF, M., JAMIL AHMAD, REHMAN, M. A., & SHARIF, W. (2022). IMPACT OF USER AND SOLOMO CHARACTERISTICS ON SOLOMO REUSE INTENTION: THEORY OF CONSUMPTION VALUE. Bulletin of Business and Economics (BBE), 11(1), 63-72. https://doi.org/10.5281/zenodo.6361251