FACTORS AFFECTING THE USE OF E-LEARNING LIBRARY SERVICES DURING COVID 19: THE STUDY OF BUSINESS MANAGEMENT STUDENTS

Authors

  • SARFRAZ ZAMAN Superior University; Gold Campus, Lahore Author
  • FARRUKH ABBAS Assistant Professor; University of Okara Author
  • SUMBAL PARVEEN Visiting Faculty; University of Okara Author

Keywords:

e-learning using intention, perceived value,, student satisfaction, covid-19, China

Abstract

The main purpose of the study is to examine the antecedents to e-learning using intention. The study has examined the continual model examining the impact of service quality, information quality, and system quality on the perceived value of e-learning. Meanwhile, the impact of the perceived value of e-learning on the satisfaction of the students during the time of COVID-19 is also examined. Finally, the impact of satisfaction of the students on the e-learning using intention is also examined. The study has employed structural equation modeling and data is analyzed using SEM-PL. The suggested e-learning systems continued with the adoption model which was investigated empirically by using the survey data from an appropriate sample containing graduates and undergraduates students which were 302 totals in number from the university in eastern Pakistan. This research work recognized different variables that impact the continuance intention of the digital learner while practicing the e-learning mechanism in universities. Finally, this research work focused to synchronize the two factors such as satisfaction and perceived value and the perception of continuance intention in line with a broad context investigation of variables that impact the continuance intentions of digital-learning programs in universities. By practicing the structural equation model (SEM) analysis, this research examines the general associations which play a significant role in observed learning satisfaction and value. The main purpose is not to investigate the particular courses, or the commonly followed procedure but rather to investigate a specific sample of digital users relating to attaining a general perspective regarding the e-learning mechanism which is provided in universities. The results would be significant for university students, academicians and policymakers as they seek to link practices and outcomes. The study is among the pioneers on the issues related to e-learning mechanisms in eastern Pakistan.

References

Abbas, H. A., & Hamdy, H. I. (2015). Determinants of continuance intention factor in Kuwait communication market: A case study of Zain-Kuwait. Computers in Human Behavior, 49, 648-657.

Adeleke, A., Bahaudin, A., & Kamaruddeen, A. (2015). A partial least square structural equation modeling (PLS SEM) preliminary analysis on organizational internal and external factors influencing effective construction risk management among Nigerian construction industries. Rev. Téc. Ing. Univ. Zulia, 38(143), 143-155.

Ajegbomogun, F. O., Okunlaya, R. O. A., & Alawiye, M. K. (2017). Analytical study of e-learning resources in National Open University of Nigeria. Education and Information Technologies, 22(5), 2403-2415.

Aljaafreh, A., & Ma'aitah, N. (2019). Toward a Model for Actual Usage of Social Networks Sites for Educational Purposes in Jordanian Universities.

Arunachalam, T. (2019). Influence of Quality On Behavioural Intention Among Employees Towards An E-Learning System. Journal of Organisation & Human Behaviour, 8(4).

Astuti, P., & Febrian, F. (2019). Blended learning syarah: bagaimana penerapan dan persepsi mahasiswa. Jurnal gantang, 4(2), 111-119.

Attaran, M., Attaran, S., & Kirkland, D. (2019). The need for digital workplace: increasing workforce productivity in the information age. International Journal of Enterprise Information Systems (IJEIS), 15(1), 1-23.

Audi, M., Ali, A., & Roussel, Y. (2021). The Advancement in Information and Communication Technologies (ICT) and Economic Development: A Panel Analysis. International Journal of Innovation, Creativity and Change, 15(4), 1013-1039.

Basheer, Hafeez, M. H., Hassan, S. G., & Haroon, U. (2018). Exploring the Role of TQM and Supply Chain Practices for Firm Supply Performance in the Presence of Organizational Learning Capabilities: A Case of Textile Firms in Pakistan. Paradigms, 12(2), 172-178.

Chatzigeorgiou, C., Christou, E., & Simeli, I. (2017). Delegate satisfaction from conference service quality and its impact on future behavioural intentions Proceedings of ICCMI 2017, Thessaloniki, Greece, 21-23 June 2017 (pp. 532-544): Thessaloniki: Alexander Technological Institute of Thessaloniki.

Chen, & Lin, C.-P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32.

Chen, Yang, S. J., & Huang, J. J. (2015). Constructing an e-portfolio-based integrated learning environment supported by library resource. The Electronic Library.

Coetzer, L., & Mapulanga, P. (2020). Delivering equitable distance library services to off-campus users at the University of the Free State in South Africa. Global Knowledge, Memory and Communication.

Cox, J. (2020). The higher education environment driving academic library strategy: A political, economic, social and technological (PEST) analysis. The Journal of Academic Librarianship, 102219.

Ebner, M., Schön, S., & Braun, C. (2020). COVID-19 epidemic as E-learning boost? Chronological development and effects at an Austrian university against the background of the concept of “E-Learning Readiness”. Future Internet, 12(6), 94.

Ellis, R. A., & Goodyear, P. (2019). The education ecology of universities: Integrating learning, strategy and the academy: Routledge.

Eugene, A. C. (2017). Factors Influencing Continuance Intention Towards On-Demand Ridesharing Services.

Gürkut, C., & Nat, M. (2017). Important factors affecting student information system quality and satisfaction. EURASIA Journal of Mathematics, Science and Technology Education, 14(3), 923-932.

Haider, A., & Ali, A. (2015). Socio-economic determinants of crimes: a cross-sectional study of Punjab districts. International Journal of Economics and Empirical Research, 3(11), 550-560.

Hair, Hult, G. T. M., & Ringle, C. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.

Hair, Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.

Hapsari, R., Clemes, M. D., & Dean, D. (2017). The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty. International Journal of Quality and Service Sciences.

Hatamifar, P., Darban, A., & Rezvani, M. R. (2018). Analyzing Quality of Supply Chain Management in Hotels of Isfahan Using the Partial Least Squares (PLS). Journal of Quality Assurance in Hospitality & Tourism, 19(2), 172-191.

Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems.

Hsu, J. S.-C., Lin, T.-C., & Fu, T.-W. (2015). The effect of unexpected features on app users’ continuance intention. Electronic Commerce Research and Applications, 14(6), 418-430.

Joo, Y. J., Park, S., & Shin, E. K. (2017). Students' expectation, satisfaction, and continuance intention to use digital textbooks. Computers in Human Behavior, 69, 83-90.

Kalia, P. (2017). Service quality scales in online retail: methodological issues. International Journal of Operations & Production Management.

Kang, J.-W., & Namkung, Y. (2019). The information quality and source credibility matter in customers’ evaluation toward food O2O commerce. International Journal of Hospitality Management, 78, 189-198.

Kassem, M. Ali, A. & Audi, M. (2019). Unemployment Rate, Population Density and Crime Rate in Punjab (Pakistan): An Empirical Analysis. Bulletin of Business and Economics (BBE), 8(2), 92-104.

Kim, M., Chang, Y., & Park, M.-C. (2015). The effects of service interactivity on the satisfaction and the loyalty of smartphone users. Telematics and Informatics, 32(4), 949-960.

Kumar, A., Adlakaha, A., & Mukherjee, K. (2018). The effect of perceived security and grievance redressal on continuance intention to use M-wallets in a developing country. International Journal of Bank Marketing.

Laumer, S., Maier, C., & Weitzel, T. (2017). Information quality, user satisfaction, and the manifestation of workarounds: a qualitative and quantitative study of enterprise content management system users. European Journal of Information Systems, 26(4), 333-360.

Lee, S., & Kim, B. G. (2017). The impact of qualities of social network service on the continuance usage intention. Management Decision.

Li, N., Bao, S., Naseem, S., Sarfraz, M., & Mohsin, M. (2021). Extending the Association Between Leader-Member Exchange Differentiation and Safety Performance: A Moderated Mediation Model. Psychology Research and Behavior Management, 14, 1603.

Lim, S. H., Kim, D. J., & Hur, Y. (2019). An empirical study of the impacts of perceived security and knowledge on continuous intention to use mobile fintech payment services. International Journal of Human–Computer Interaction, 35(10), 886-898.

Lowry, P. B., & Wilson, D. (2016). Creating agile organizations through IT: The influence of internal IT service perceptions on IT service quality and IT agility. The Journal of Strategic Information Systems, 25(3), 211-226.

Mittal, S. (2015). Evaluating the benefits of E-learning Systems as perceived by School Teachers in India: An SEM approach. BVIMR management edge, 8(1).

Mohsin, M., Naseem, S., Sarfraz, M., & IVASCU, L. COVID-19 and Greenhouse Gas (GHG) Emission Mitigation: Modelling the Impact on Environmental Sustainability and Policies. Frontiers in Environmental Science, 450.

Mouakket, S., & Bettayeb, A. M. (2015). Investigating the factors influencing continuance usage intention of learning management systems by university instructors. International Journal of Web Information Systems.

Naala, M., Nordin, N., & Omar, W. (2017). Innovation capability and firm performance relationship: A study of pls-structural equation modeling (Pls-Sem). International Journal of Organization & Business Excellence, 2(1), 39-50.

Naiwen, L., Wenju, Z., Mohsin, M., Rehman, M. Z. U., Naseem, S., & Afzal, A. (2021). The role of financial literacy and risk tolerance: an analysis of gender differences in the textile sector of Pakistan. Industria Textila, 72(3), 300-308.

Naseem, S., Mohsin, M., Hui, W., Liyan, G., & Penglai, K. (2021). The investor psychology and stock market behavior during the initial era of COVID-19: a study of China, Japan, and the United States. Frontiers in Psychology, 12, 16.

Ong, M. H. A., & Puteh, F. (2017). Quantitative Data Analysis: Choosing Between SPSS, PLS, and AMOS in Social Science Research. International Interdisciplinary Journal of Scientific Research, 3(1), 14-25.

Pateria, R. K. (2019). Use of Information Technology in Collection Development Process of the University Libraries. Indian Journal of Agricultural Library and Information Services, 35(3).

Rahi, S., & Ghani, M. A. (2019). Integration of DeLone and McLean and self-determination theory in internet banking continuance intention context. International Journal of Accounting & Information Management.

Ramamoorthy, R., Gunasekaran, A., & Roy, M. (2018). Service quality and its impact on customers’ behavioural intentions and satisfaction: an empirical study of the Indian life insurance sector. Total Quality Management & Business Excellence, 29(7-8), 834-847.

Ramos, A. S. M., Gouvêa, M. A., & da Costa, M. F. (2015). Satisfaction and continuous use intention of e-learning service in Brazilian public organizations. Computers in Human Behavior, 46, 139-148.

Richter, N. F., Cepeda, G., & Roldán, J. L. (2016). European management research using partial least squares structural equation modeling (PLS-SEM). European Management Journal, 34 (6), 589-597.

Ringle, Sarstedt, M., & Mitchell, R. (2018). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 1-27.

Rodríguez, I., & Meseguer, A. (2016). What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention. Interactive learning environments, 24(6), 1030-1053.

Roussel, Y., Ali, A., & Audi, M. (2021). Measuring the Money Demand in Pakistan: A Time Series Analysis. Bulletin of Business and Economics (BBE), 10(1), 27-41.

Sajid, A. & Ali, A. (2018). Inclusive Growth and Macroeconomic Situations in South Asia: An Empirical Analysis. Bulletin of Business and Economics (BBE), 7(3), 97-109.

Sarfraz, M., Mohsin, M., Naseem, S., & Kumar, A. (2021). Modeling the relationship between carbon emissions and environmental sustainability during COVID-19: A new evidence from asymmetric ARDL cointegration approach. Environment, Development and Sustainability, 1-19.

Şentürk, İ., & Ali, A. (2021). Socioeconomic Determinants of Gender Specific Life Expectancy in Turkey: A Time Series Analysis. Sosyoekonomi, 29(49), 85-111.

Singh, & Prasad, T. (2018). Application of PLS-SEM in Modeling the Significance of Social Valuation in the Determination of Entrepreneurial Intention of Business Management Students. The IUP Journal of Entrepreneurship Development, 8(3).

Susanto, A., Chang, Y., & Ha, Y. (2016). Determinants of continuance intention to use the smartphone banking services. Industrial Management & Data Systems.

Tawafak, R. M., Romli, A. B., & Arshah, R. B. A. (2018). Continued Intention to use UCOM: Four factors for integrating with a technology acceptance model to moderate the Satisfaction of Learning. IEEE Access, 6, 66481-66498.

Troussas, C., & Sgouropoulou, C. (2020). Innovative trends in personalized software engineering and information systems: the case of intelligent and adaptive e-learning systems (Vol. 324): IOS Press.

Downloads

Published

2021-09-30

Issue

Section

Articles

How to Cite

ZAMAN, S. ., ABBAS, F. ., & PARVEEN, S. . (2021). FACTORS AFFECTING THE USE OF E-LEARNING LIBRARY SERVICES DURING COVID 19: THE STUDY OF BUSINESS MANAGEMENT STUDENTS. Bulletin of Business and Economics (BBE), 10(3), 226-338. https://bbejournal.com/index.php/BBE/article/view/334

Similar Articles

1-10 of 134

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)

1 2 3 4 5 6 7 8 9 10 > >>