WHAT IS THE ROLE OF HUMBLE LEADERSHIP IN SHAPING CUSTOMER CITIZENSHIP BEHAVIOR AND EMPLOYEE INNOVATIVE WORK BEHAVIOR? EVIDENCE FROM SERVICE SECTOR

Abstract

The impacts of humble leadership on employee innovative work behavior and customer citizenship behavior are investigated in this study. The impact of customer civic behavior on employee innovative work behavior was also investigated in this research. This study used a random sample of 285 employees, clients, and respective supervisors from service sector enterprises in north eastern Pakistan to collect research data. The findings demonstrate that increasing humble leadership enhances employee inventive work behavior. Furthermore, this study discovered that employee innovative work behavior is triggered by consumer citizenship behavior. This study gives a research-based overview on humble leadership and points out domain where more research could be beneficial to the service industry.