THE INFLUENCE OF PERSON JOB FIT ON INNOVATIVE WORK BEHAVIOR THROUGH INTRINSIC MOTIVATION AND CREATIVE SELF-EFFICACY

Abstract

The primary purpose of this research has been to explore the influence of person-job fit on innovative work behavior using serial mediators (intrinsic motivation & creative self-efficacy). The research developed and tested the hypotheses on the basis of self-determination theory, social cognitive theory, and adaption–innovation theory. The research design was causal and explanatory, and this study gathered primary data from technical sales officers working in pesticide companies of Pakistan through questionnaires. The final sample has been 310 respondents serving in 22 pesticide companies which are operating all over Pakistan. AMOS was used for hypotheses testing based on structural equation modeling technique. The results showed that person-job fit significantly & positively influenced innovative work behavior directly and indirectly with intrinsic motivation and creative self-efficacy as serial mediators. Thus, it provides genuine contribution in testing mediating role of these mediators between person-job fit and innovative work behavior. This research provides invaluable guidelines for pesticide firms' management for the improvement of innovative work behavior in their organizations. Specifically, companies can encourage innovative work behavior by ensuring person-job fit in their HR process which would enhance intrinsic motivation and further creative self-efficacy of individuals thus leading to high innovative work behavior.