EXAMINING CUSTOMER RETENTION DYNAMICS: IMPACT OF ORGANIZATIONAL FACTORS IN KARACHI, PAKISTAN

Authors

  • MOEID HAMID ANSARI Manager Facilities, People's Primary Healthcare Initiative (PPHI), Karachi, Pakistan Author
  • ADE PRANAJAYA PhD Scholar, Department of Business Admininstration, Iqra University, Karachi, Pakistan Author
  • SUNDAS RAUF IMBA/MPhil, Department of Business Administration, Chongqing University Chongqing, China Author
  • ASADULLAH LAKHO PhD Scholar, Department of Business Admininstration, Iqra University, Karachi, Pakistan Author

DOI:

https://doi.org/10.61506/

Keywords:

Customer Retention, Team skills and attributes, Implementation of work/task/Project, after sales service, Effect of pricing, Customer vendor Engagement

Abstract

The main objective of this research was to check the relationship between customer retention and its three variables, namely implementation of work/task/Project, Team skills and attributes, and after sales service, Effect of Pricing and customer and vendor engagement in Karachi Pakistan organization. This study was conducted using an approach known as deductive. Fourty customers from various Sectors were randomly chosen, and data was collected from them using Google Forms as the platform to administer questionnaires. The study findings were demonstrated using a quantitative approach. Data analysis is being done with SPSS software. Information about our respondents was analyzed using descriptive statistics, and the relationship between independent and dependent variables was examined using Pearson's correlation. The result of the study shows that all of three hypotheses were positive impact and two have negative impact.

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Published

2023-10-20

Issue

Vol. 12 No. 3 (2023)

Section

Articles