THE MODERATING IMPACT OF GENDER DISCRIMINATION BETWEEN WOMEN ENTREPRENEURIAL ORIENTATION AND VENTURE PERFORMANCE

Authors

  • SALIMA HAFEEZ PhD Scholar, IQRA University, Islamabad, & Lecturer, COMSATS University, Islamabad, Pakistan Author
  • DR. MUHAMMAD WAQAS RAJA Assistant Professor, Business Administration, IQRA University, Islamabad, Pakistan Author
  • TAYYEBAH SEHAR PhD Scholar, IQRA University, Islamabad, Pakistan Author
  • RASHID MEHMOOD Director, National Metrology Institute of Pakistan (NMIP), Ministry of Science and Technology, Islamabad, Pakistan Author

Keywords:

: Glass ceiling, Entrepreneurial activities, Gender discrimination

Abstract

This research investigates how women's entrepreneurial orientation relates to venture performance in Pakistan, considering the influence of the glass ceiling and gender discrimination. The study examines how the glass ceiling mediates this relationship, representing hidden barriers to women's career advancement. Additionally, it explores how gender discrimination moderates the links between women's entrepreneurial orientation, the glass ceiling, and venture performance. The study adopts a quantitative approach and uses a survey method to collect data from 414 women entrepreneurs in different sectors and regions of Pakistan. The data are analyzed using structural equation modeling with Smart PLS software.

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Published

2023-10-20

Issue

Vol. 12 No. 3 (2023)

Section

Articles