Volunteers are not Volunteering to Sacrifice their Objectives


  • Dr. Muhammad Arshad National College of Business Administration & Economics, Lahore, Pakistan Author
  • Muhammad Jawad Kashif Superior University, Lahore, Pakistan Author
  • Dr. Fouzia Ashfaq Assistant Professor, Department of Management Sciences, Lahore College for Women University, Lahore, Pakistan Author
  • Dr. Ghulam Abid National College of Business Administration & Economics, Lahore, Pakistan Author




Volunteering, motivation, learning and development opportunities, retention


The retention of volunteers is a worldwide growing concern for non-profit organizations. It is relatively less explored in third-world countries, where working styles, norms, cultural issues, the attitude of people toward social causes, and labor policies are different from those in developed nations. This research is designed to address the problem, and interestingly, the results of the study guide to make an in-depth study to conclude valuable recommendations for volunteering organizations. The existing literature related to the reasons for volunteers’ dissatisfaction is limited. The objective of this study is to explore the grounds for the discontentment of volunteers by not availing them of the desired objectives. Data was collected through qualitative interviews with volunteer workers, HR managers, and executives working in different non-profit organizations in Pakistan that are serving the local community in various areas, including medical, education, nutrition, environment, grooming the potential of youth, etc. The analysis of the data explores considerable causes pertaining to the dissatisfaction of volunteers that ultimately causes poor retention.


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How to Cite

Arshad, M. ., Kashif, M. J. ., Ashfaq, F. ., & Abid, G. . (2023). Volunteers are not Volunteering to Sacrifice their Objectives. Bulletin of Business and Economics (BBE), 12(4), 23-32. https://doi.org/10.61506/01.00069

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