Examining the Impact of AI-Generated Content on Self-Esteem and Body Image Through Social Comparison
DOI:
https://doi.org/10.61506/01.00514Keywords:
AI-generated content, self-esteem, body image, social comparison, quantitative study, students, Punjab, psychological well-beingAbstract
This study quantitatively investigates the impact of AI-generated content on self-esteem and body image among students in the Punjab region of Pakistan. Utilizing a structured questionnaire distributed to a sample of 600 students, the research aimed to quantify the effects of AI-generated imagery on self-esteem levels, assess the relationship between exposure to such content and body image satisfaction across demographic groups, and evaluate the role of social comparison as a mediating factor. Employing validated scales such as the Rosenberg Self-Esteem Scale, Body Image Scale, and Social Comparison Scale, the study found significant negative correlations between exposure to AI-generated content and both self-esteem and body image satisfaction, with social comparison emerging as a crucial mediator in these relationships. The findings underscore the need for awareness and interventions aimed at mitigating the negative effects of digital media consumption on psychological well-being.
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