Vol. 13 No. 3 (2024)

Articles

• The Role of Artificial Intelligence in Influencer Marketing

  Dr. Muhammad Waqas Rana, Mohammad Shahnawaz Ashfaq, Dr. Faizah Yasir Jalbani (Author)

  1-13

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• The Impact of ESG on Financial Performance of Top 100 Companies of Pakistan

  Rahimi Mansoor, Shaista, Subhan Ullah, Rovaid Ullah (Author)

  14-20

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• The Influence of Political Marketing Mix on Voting Intention: The Mediating Roles of Brand Image, Political Cynicism, and Brand Engagement

  Dr. Zaighum Abbas , Prof. Dr. Adil Adnan, Sosan Abbas (Author)

  21-25

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• Fickle Relationships in The Sun Also Rises, Great Gatsby, The Sound and the Fury and T.S Eliot’s The Love Song of J. Alfred Prufrock

  Hussain Imam, Dr. Saima Khan, Mariam Amman, Areesha Khan (Author)

  26-29

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• Striking a Balance: Evaluating Credit Risk with Traditional and Machine Learning Models

  Faraz Ahmed, Kehkashan Nizam, Zubair Sajid, Sunain Qamar, Ahsan (Author)

  30-35

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• Leveraging Banking Financial Performance through Shari’ah Board’s Characteristics: Empirical Investigation

  Mehwish Rafiq, Muhammad Fahad, Aisha Riaz, Muhammad Waqas Nazir (Author)

  36-41

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• The Moderating Effect of Business Law on the Relationship between Foreign Direct Investment and Economic Growth in European Countries

  Suraiya Kaleem, Adnan Ali Syed, Saba Latif, Waqar Sadiq (Author)

  42-47

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• Fintech in Pakistan: Current Landscape, Challenges, and Global Insights

  Hadia Qaiser, Muhammad Fahad (Author)

  48-53

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• Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan

  Syeda Marrium Ali, Moeid Hamid Ansari, Yasir Javed, Asadullah Lakho (Author)

  54-66

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• The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management

  Maria Siddiqui, Ayman Taj, Saira Jessani, Asadullah Lakho (Author)

  67-78

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• Economic Assessment of Hybrid and Non-Hybrid Maize Crop in Sahiwal Division Under Changing Climate

  Faheem Ur Rasool, Dr. Muhammad Abdul Rahman, Dr. Nasir Mahmood, Dr. Shahid Mahmood, Dr. Qasim Raza (Author)

  79-83

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• Enhancing Employee Retention through Ergonomic Practices: Examining the Moderating Effect of Work-Life Balance

  Sarina Muhammad Mairaj, Syed Meeran Hasnain, Ahad Hasan, Laiba Muskan Khan, Samana Batool, Aiman Fatima, Javeria Ilyas, Wajiha Aziz Khan (Author)

  84-91

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• Economic Policy Uncertainty and Firm Performance in Pakistan

  Mustansar Hayat, Zulfiqar Ali, Basharat Khan, Ayesha Khero (Author)

  92-101

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• Impact of Socio Economic, Demographic and Psychological Factors on Risk Taking Behavior: A Case Study of Punjab

  Saira Asif, Muhammad Rizwan Yaseen, Sofia Anwar, Muhammad Faraz Riaz (Author)

  102-108

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• The Causal Nexus between Financial Development and Manufacturing Sector: Empirical Study for Pakistan

  Basharat Batool, Sundas Shafi, Abdur Rahman, Saqib Javed, Misbah Taj (Author)

  109-114

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• The Role of Socio-Psychological Factors in Recidivism: A Comparative Study between Genders

  Naheeda Perveen, Hafiz Shabir Ahmad, Sarah Kanwal (Author)

  115-119

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• Assessing Financial Stability through ESG: The Impact of Sustainable Finance on Commercial Banks listed in Pakistan Stock Exchange (PSX)

  Syed Shoaib Nazir, Taimur Ashiq, Mazhar Farid Chishti, Riffat Ullah, Athar Marwat (Author)

  120-129

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• Impact of CEO Characteristics on Financial Conservatism of a Firm: Moderating Role of Macro-Economic Variables

  Salman Riaz, Muhammad Saqib Naeem, Rida Liaquat (Author)

  130-143

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• Application of English Teaching Resources at Public Secondary Schools in District Narowal

  Muhammad Bilal Ahmad, Sidra Saghir, Rashid Minas Wattoo (Author)

  144-149

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• Role of Institutional Factors in Shaping Student Performance at Secondary School Level

  Muhammad Akhlaq Khan, Iffat Majeed, Muhammad Javaid Toor (Author)

  150-155

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• Demystifying Financial Speculation in Commodity Future Markets of Emerging Economies

  Khushnoor Khan, Daniyal Ejaz (Author)

  156-164

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• Corporate Finance and Governance: The Effect of Board Composition on Financial Decision-Making

  Mir Beburg Lehri, Waqar Sadiq, Muhammad Faheem Ullah, Muhammad Musaddique Latif (Author)

  165-170

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• Analyzing the Institutional and Socio-Political Impacts of Sheikh Hasina’s Departure on Bangladesh’s Democracy

  Hafiz Muhammad Hassaan, Farzana Bloch, Muhammad Rashid (Author)

  171-177

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• Optimizing Employee Well-Being through Occupational Therapy Interventions: Assessing the Role of Work Environment Adaptation

  Hiba Khan, Amber, Shaikh Maria Tabassum, Urooj Saghir (Author)

  178-183

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• Integrating Triple Bottom Line in HR Practices: Enhancing Organizational Performance in Pakistan's Confectionary Industry

  Faria, Muhammad Usman, Sidra Malik, Muhammad Kariz Kamal, Irtisam Rajput, Huzaifa Ather Rajar, Muneeba Maham, Muhammad Qasim Raza (Author)

  184-189

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• Organizational Commitment and Higher Education Institutions Functions:  An Aspect of Modern Business Education in Pakistan

  Khan Khalil Akhtar Khan, Mumtaz Uddin Ahmed, Shahzad Mumtaz Sodhar (Author)

  190-196

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• Assessing the Connection between Intellectual Capital and Financial Success in Islamic Banking: Empirical Analysis

  Dr. Farah Yasser, Dr. Ghulam Murtaza Lahbar, Dua Ali, Ali Raza Zaidi (Author)

  197-202

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• Exploring the Accuracy of Machine Learning and Deep Learning in Engine Knock Detection

  Usman Hameed, Dr. Sohail Masood, Fawad Nasim, Dr. Arfan Jaffar (Author)

  203-210

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• Exploring How Cultural Backgrounds Influence Teaching Methods, Student Expectations, and Educational Success Across Different Societies

  Sania Gulzar, Fakhr Ud Din, Sonia Noor, Muhammad Moaaz Anwar (Author)

  211-218

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• Evaluating the Impact of Behavioral Stress on Employee Productivity and Innovation in the Higher Education Sector of Pakistan

  Warda Naseem, Dr. Allah Baskh Khan (Author)

  219-229

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• Sentiment Analysis of Customer Reviews on E-commerce Platforms: A Machine Learning Approach

  Muhammad Haroon, Zaheer Alam, Rukhsana Kousar, Jawad Ahmad, Fawad Nasim (Author)

  230-238

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• Analyze How Children Acquire Language and the Cognitive Processes Involved, including the Role of Environmental and Social Factors

  Mazhar Nawaz, Murk Nizamani, Mehak, Rashid Hameed (Author)

  239-247

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• The Impact of Leadership Styles on Teacher Self-Efficacy and Professional Development

  Sonia Noor, Muhammad Adnan, Laila Rehman, Abubakar Shafiq (Author)

  248-255

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• Study How AI Can be Used to Enhance Cognitive Functions, such as Memory or Problem-Solving, and the Psychological Effects of these Enhancements

  Zeeshan Haider, Aysha Zummer, Abdul Waheed, Muhammad Abuzar (Author)

  256-263

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• Exploration of How Digital Media and Technology are Changing Narrative Forms and Literary Consumption

  Dr. Quratulain Zafar, Gul Jabeen, Muhammad Asif, Zainab Rauf (Author)

  264-272

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• Understanding the Influence of Perceived Authenticity of Femvertising on Consumer Buycott Intentions: A Moderated Mediation Model of Consumers’ Extrinsic Attributions and Power Distance

  Aleena Amir, Muhammad Usman (Author)

  273-281

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• Intellectual Property Laws in Pakistan

  Muhammad Waqas Gujjar, Syyad Arslan Hussain, Attiya Anees, Tahir Mahmood Gondal (Author)

  282-289

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• Social-Emotional Competence: A Comparative Study of Pakistani Muslim and Non-Muslim Secondary School Students

  Dr. Muhammad Atif Zahid, Dr. Qaisar Abbas, Dr. Shafqat Hussain, Tahira Parveen, Shazia Tabassum, Misbah Rehman (Author)

  290-295

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• The Role of Big Data Analytics in HRM

  Dr. Rafiq Mansoor, Dr. Hamid Khan, Olayinka Odutola, Oyindamola Iwalehin, Elizabeth Modupe (Author)

  296-302

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• Exploring the Effectiveness of Narrative Techniques in Fostering Emotional Growth and Social Skills Among Students

  Ishrat Rehman, Ulfat Hussain, Hareem Atif, Kashif Ali (Author)

  303-309

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• Exploring Big Data Analytical Capabilities Influence on Supply Chain Performance: Mediating Role of Supply Chain Resilience

  Maryum Jamal, Dr. Nisar Khan, Ahsan Ali, Marwat Khan (Author)

  310-315

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• Investigating How Frequent Interactions with AI Technologies Impact Cognitive and Emotional Processes

  Murk Nizamani, Faisal Ramzan, Mahnoor Fatima, Dr. Muhammad Asif (Author)

  316-325

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• Social Norms and Legal Compliance: Understanding the Psychological Factors Influencing Adherence to Laws in Educational Settings

  Asad Ullah Khan, Ulfat Hussain, Muhammad Rashid, Rashid Hameed (Author)

  326-332

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• The Impact of Institution Ownership on Firm Leverage of Non-Financial Firms Pakistan Stock Exchange (PSE)

  Muhammad Aqib Hameed (Author)

  333-337

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• Examining How Removing Trade Barriers Have Influenced GDP Growth in Emerging Economies

  Kamaran Qader Yaqub, Dr. Kiran Mustufa, Muhammad Fahad Shakoor, Azka Sarwar, Muhammad Asif (Author)

  338-344

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• Climate Change Mitigation Strategies: Evaluating the Effectiveness of Renewable Energy Policies in Urban Environments

  Abubakar Shafiq, Mohammed Duhis, Aneela Kousar, Mugeesa Rubab (Author)

  345-353

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• An Ex-Ante Impact Assessment of the 2016 Child Labour Ordinance on Child Labour Use at Brick Kilns. Evidence from Punjab, Pakistan

  Muhammad Rashid Shabbir, Amnan Javaid, Rimsha Falak, Hafiz Muhammad Ubaidullah (Author)

  364-369

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• Navigating Consumer Intent: The Power of Attitude and Social Influence In Pakistan's E-Commerce

  Aisha Sanam, Dr. Raj Maham, Naila Amin (Author)

  370-378

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• HRM Strategies and Sustainable Competitive Advantage: Assessing Strategic Agility Mediating Impact

  Mehwish Rafiq, Aimen Hasan, Zahid Latif, Ambreen Kamil, Ali Raza Zaidi, Sudhair Abbas Bangash (Author)

  379-384

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• Enhanced Wasserstein Generative Adversarial Network (EWGAN) to Oversample Imbalanced Datasets

  Muhammad Hassan Ajmal Hashmi, Muhammad Ashraf, Saleem Zubair Ahmad, Muhammad Waseem Iqbal, Adeel Hamid, Dr. Abid Ali Hashmi, Muhammad Ameer Hamza (Author)

  385-395

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• ChatGPT and Improvement in Productivity: An analytical Study

  Kausar Rasheed, Aqsa, Syeda Qurat ul Ain (Author)

  396-402

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• The Role of Various Factors in Accumulation of Household Debt on OECD Countries

  Abdul Rehman Aziz, Shumaila Israr, Sadiya Amin, Bisma Ashraf, Hanzalah-bin Tahir (Author)

  403-412

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• Examining the Impact of AI-Generated Content on Self-Esteem and Body Image Through Social Comparison

  Rashida Tufail, Ali Muhammad Shahwani, Wafa Khan, Yaseen Badar (Author)

  413-421

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• The Effect of Sustainable HRM Practices on Organizational Sustainability in Textile Industry of Pakistan

  Aimun Khawaja, Dr. Khalida Naseem Janjua (Author)

  422-428

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• A Review of Global and Local Perspectives on Drivers' Knowledge, Attitudes, and Practices Towards Road Safety

  Zeeshan Umar, Rabia Aslam, Saira Zaka (Author)

  429-435

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• Effectiveness of Rehabilitation: A Comparative Study of Punjab Probation & Parole Service and the Prison Department

  Dr. Shoukat Alif, Zeeshan Umar, Rabia Aslam, Rabia Aslam, Saira Zaka (Author)

  436-443

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• An Overview of Credit Card Fraud Detection Techniques

  Muhammad Zain Ali, Dr. Sohail Masood, Fakhar Ur Rehman, Rahman Rasool, Zainab Sadiq (Author)

  444-449

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• Exploring the Mediating Role of Job Self-Efficacy in the Relationship between Online Knowledge Sharing and Employee Innovation: Evidence from IT Companies in Pakistan

  Warda Naseem, Dr. Allah Baksh Khan (Author)

  450-458

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• Foreign Direct Investment and Public Health: A Comparative Review of OIC and Non-OIC Countries

  Hina Hafiz, Nourena Shahzadi, Sadia Idress, Saif Ur Raman (Author)

  459-463

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• Uncertainty and Openness: A Systematic Review of Economic Policy Uncertainty and Trade Openness Impacts on CO2 Emissions in Sub-Saharan Africa

  Harris Anwar, Hafiz Salman Bashir, Salman Masood Sheikh, Saif Ur Raman (Author)

  464-467

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• Balancing Growth and Sustainability: A Review of Green Investment, ICT Development, and Economic Growth in China's Environmental Transition

  Muhammad Usman Mughal, Faiz-Ul Qudoos, Saif Ur Raman, Sadia Idress (Author)

  468-471

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• Investigating the Effects of Mindfulness and Meditation on Student Stress Levels and Academic Outcomes with AI

  Tehmina Jamil, Saddam Hussain, Zaafran Khan, Hareem Atif (Author)

  472-479

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• Impact of Entrepreneurial Exposure on SME’s Environmental Performance: A Moderated-Mediation Analysis

  Umar Farooq, Basharat Raza (Author)

  480-491

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• The Interactional Effect of Women’s Education and Area of Residence on Female Labor Force Participation in Pakistan

  Shafaqat Ali, Muhammad Ibrahim, Muhammad Farhan Asif, Qamer Zaman, Jawad Rahim Afridi (Author)

  492-499

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• Explore How Transformational Leadership Styles Impact Educational Environments and Student

  Dr. Nargis Sultana, Muhammad Ayoob, Haroon Samson, Anwar Saeed (Author)

  500-507

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• Berries of Low-Cost Smart Irrigation Systems for Water Management an IoT Approach

  Muneba Mustafa, Muddassar Ali, M Aetsam Javed, Dr. Hamayun Khan, Muhammad Waseem Iqbal, Sadaquat Ali Ruk (Author)

  508-514

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• Determinants of Child Labor in Punjab: Evidence from MICS 2014

  Amina Iqbal, Sameah Saeed, Hafiz Shabir Ahmad (Author)

  515-519

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• Nurse Occupational Stressor Affect Their Clinical Performance and Mediating Role of Emotional Intelligence

  Abid Hussain, Prof. Dr. Muhammad Bux Burdey (Author)

  520-528

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• Nexus between Financial Inclusion and Poverty: Does the Country's Education matter? Evidence from Lower-Middle-Income Countries

  Amna Tariq, Hafiz Muhammad Awais Raza (Author)

  529-538

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• Impact of Financial Development on Export Performance: Evidence from South Asia

  Kainat Riaz, Hafiz Muhammad Abubakar Siddique, Marc Audi, Sumaira (Author)

  539-546

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• Nexus Among Global Partnership, Quality Education and No Poverty: A Moderated Mediation Investigation Approach

  Muhammad Ahsan Mukhtar, Kiran Shahzadi, Eishba Khan Niazi, Tehreem Fatima, Laique Ahmad (Author)

  547-554

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• Investigating the Relationship Between Different Leadership Approaches and the Development of Organizational Culture

  Jeffery Gul, Dr. Muhammad Rashid, Rashid Hameed, Asad Ullah Khan (Author)

  555-565

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• Investigate the Mental Health Implications of Eco-Anxiety and its Impact on Behavior and Coping Strategies

  Haris Tanveer, Zarwa Tariq, Khadija Nisar, Asad Ullah Khan (Author)

  566-574

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• The Role of Social Media in Shaping Adolescent Identities and Peer Relationships within Educational Settings

  Rai Samee Ullah, Minha Naz, Jan e Alam, Asad Ullah Khan (Author)

  575-584

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• Analyzing How Startups Develop and Refine Business Models to Create Value and Sustain Competitive Advantage

  Nur Ali (Author)

  585-592

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• Investigating Hedges and Boosters in Sports Section of National and International Newspapers: Corpus-Based Study

  Dania Rahman, Qamrosh Vijyan, Zainab Aiman (Author)

  593-600

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• Explore How Understanding Cultural Differences Can Enhance Management Strategies in Diverse Educational Settings

  Ahmed Nawaz Kandhro, Nayyab Zulfiqar, Kashif Ali, Asad Ullah Khan (Author)

  601-608

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• Navigating the Emotional Turmoil: Understanding the Psychological Impact of Robotics-Induced Job Displacement

  Muhammad Murtaza Khan, Dr. Naeem Aslam, Muhammad Fuzail (Author)

  609-618

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• Address the Challenges Educators Face in Maintaining Work-Life Balance and Offer Strategies Based on Organizational Psychology

  Sohail Tariq, Komal Zafar, Muhammad Ahmed, Asad Ullah Khan (Author)

  619-626

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• Probing the Effect Social Media on University Students: A Psychological Perspective

  Noor ul ain Ahmad, Iqra Fida, Iram Shahzadi (Author)

  627-631

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• Unravelling relationship between Stigmatization and Death Anxiety among Cancer Patients: Role of Gender

  Huzaifa Nasreen, Mishal Nazir, Sonia Riaz (Author)

  632-634

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• Impact of Project Management on Requirements Engineering and Method for Managing Requirements Change for Global Software Development

  Nadeem Rasool, Sidra Yousaf, Usama Haseeb, Muhammad Waseem Iqbal, Saleem Zubair Ahmad, Aqsa Afzaal (Author)

  635-641

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• Effects of Laptop Computer and Social Media Use on University Student Achievement in Emerging Economy

  Sami Ullah, Khuda Bakhsh, Muhammad Noman Yaseen (Author)

  642-648

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• The Role of Digitalization in Bangladesh’s Economic Development: A Study of Digital Technologies, Ecommerce and Fintech

  Fayaz Imtiaz, Asif Ud Duha, Sayed Ahmed Reza Hadi, Molla Md Alim (Author)

  649-660

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• Association of Gratitude with Academic Achievement of Students: Empirical Evidence from Pakistan

  Muhammad Ausama Saleem, Iram Zaka, Misbah Saghir, Dr. Farzeen Saghir (Author)

  661-666

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