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Vol. 13 No. 3 (2024)
Vol. 13 No. 3 (2024)
Published:
2024-08-27
Articles
The Role of Artificial Intelligence in Influencer Marketing
Dr. Muhammad Waqas Rana, Mohammad Shahnawaz Ashfaq, Dr. Faizah Yasir Jalbani (Author)
1-13
PDF
The Impact of ESG on Financial Performance of Top 100 Companies of Pakistan
Rahimi Mansoor, Shaista, Subhan Ullah, Rovaid Ullah (Author)
14-20
PDF
The Influence of Political Marketing Mix on Voting Intention: The Mediating Roles of Brand Image, Political Cynicism, and Brand Engagement
Dr. Zaighum Abbas , Prof. Dr. Adil Adnan, Sosan Abbas (Author)
21-25
PDF
Fickle Relationships in The Sun Also Rises, Great Gatsby, The Sound and the Fury and T.S Eliot’s The Love Song of J. Alfred Prufrock
Hussain Imam, Dr. Saima Khan, Mariam Amman, Areesha Khan (Author)
26-29
PDF
Striking a Balance: Evaluating Credit Risk with Traditional and Machine Learning Models
Faraz Ahmed, Kehkashan Nizam, Zubair Sajid, Sunain Qamar, Ahsan (Author)
30-35
PDF
Leveraging Banking Financial Performance through Shari’ah Board’s Characteristics: Empirical Investigation
Mehwish Rafiq, Muhammad Fahad, Aisha Riaz, Muhammad Waqas Nazir (Author)
36-41
PDF
The Moderating Effect of Business Law on the Relationship between Foreign Direct Investment and Economic Growth in European Countries
Suraiya Kaleem, Adnan Ali Syed, Saba Latif, Waqar Sadiq (Author)
42-47
PDF
Fintech in Pakistan: Current Landscape, Challenges, and Global Insights
Hadia Qaiser, Muhammad Fahad (Author)
48-53
PDF
Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan
Syeda Marrium Ali, Moeid Hamid Ansari, Yasir Javed, Asadullah Lakho (Author)
54-66
PDF
The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management
Maria Siddiqui, Ayman Taj, Saira Jessani, Asadullah Lakho (Author)
67-78
PDF
Economic Assessment of Hybrid and Non-Hybrid Maize Crop in Sahiwal Division Under Changing Climate
Faheem Ur Rasool, Dr. Muhammad Abdul Rahman, Dr. Nasir Mahmood, Dr. Shahid Mahmood, Dr. Qasim Raza (Author)
79-83
PDF
Enhancing Employee Retention through Ergonomic Practices: Examining the Moderating Effect of Work-Life Balance
Sarina Muhammad Mairaj, Syed Meeran Hasnain, Ahad Hasan, Laiba Muskan Khan, Samana Batool, Aiman Fatima, Javeria Ilyas, Wajiha Aziz Khan (Author)
84-91
PDF
Economic Policy Uncertainty and Firm Performance in Pakistan
Mustansar Hayat, Zulfiqar Ali, Basharat Khan, Ayesha Khero (Author)
92-101
PDF
Impact of Socio Economic, Demographic and Psychological Factors on Risk Taking Behavior: A Case Study of Punjab
Saira Asif, Muhammad Rizwan Yaseen, Sofia Anwar, Muhammad Faraz Riaz (Author)
102-108
PDF
The Causal Nexus between Financial Development and Manufacturing Sector: Empirical Study for Pakistan
Basharat Batool, Sundas Shafi, Abdur Rahman, Saqib Javed, Misbah Taj (Author)
109-114
PDF
The Role of Socio-Psychological Factors in Recidivism: A Comparative Study between Genders
Naheeda Perveen, Hafiz Shabir Ahmad, Sarah Kanwal (Author)
115-119
PDF
Assessing Financial Stability through ESG: The Impact of Sustainable Finance on Commercial Banks listed in Pakistan Stock Exchange (PSX)
Syed Shoaib Nazir, Taimur Ashiq, Mazhar Farid Chishti, Riffat Ullah, Athar Marwat (Author)
120-129
PDF
Impact of CEO Characteristics on Financial Conservatism of a Firm: Moderating Role of Macro-Economic Variables
Salman Riaz, Muhammad Saqib Naeem, Rida Liaquat (Author)
130-143
PDF
Application of English Teaching Resources at Public Secondary Schools in District Narowal
Muhammad Bilal Ahmad, Sidra Saghir, Rashid Minas Wattoo (Author)
144-149
PDF
Role of Institutional Factors in Shaping Student Performance at Secondary School Level
Muhammad Akhlaq Khan, Iffat Majeed, Muhammad Javaid Toor (Author)
150-155
PDF
Demystifying Financial Speculation in Commodity Future Markets of Emerging Economies
Khushnoor Khan, Daniyal Ejaz (Author)
156-164
PDF
Corporate Finance and Governance: The Effect of Board Composition on Financial Decision-Making
Mir Beburg Lehri, Waqar Sadiq, Muhammad Faheem Ullah, Muhammad Musaddique Latif (Author)
165-170
PDF
Analyzing the Institutional and Socio-Political Impacts of Sheikh Hasina’s Departure on Bangladesh’s Democracy
Hafiz Muhammad Hassaan, Farzana Bloch, Muhammad Rashid (Author)
171-177
PDF
Optimizing Employee Well-Being through Occupational Therapy Interventions: Assessing the Role of Work Environment Adaptation
Hiba Khan, Amber, Shaikh Maria Tabassum, Urooj Saghir (Author)
178-183
PDF
Integrating Triple Bottom Line in HR Practices: Enhancing Organizational Performance in Pakistan's Confectionary Industry
Faria, Muhammad Usman, Sidra Malik, Muhammad Kariz Kamal, Irtisam Rajput, Huzaifa Ather Rajar, Muneeba Maham, Muhammad Qasim Raza (Author)
184-189
PDF
Organizational Commitment and Higher Education Institutions Functions: An Aspect of Modern Business Education in Pakistan
Khan Khalil Akhtar Khan, Mumtaz Uddin Ahmed, Shahzad Mumtaz Sodhar (Author)
190-196
PDF
Assessing the Connection between Intellectual Capital and Financial Success in Islamic Banking: Empirical Analysis
Dr. Farah Yasser, Dr. Ghulam Murtaza Lahbar, Dua Ali, Ali Raza Zaidi (Author)
197-202
PDF
Exploring the Accuracy of Machine Learning and Deep Learning in Engine Knock Detection
Usman Hameed, Dr. Sohail Masood, Fawad Nasim, Dr. Arfan Jaffar (Author)
203-210
PDF
Exploring How Cultural Backgrounds Influence Teaching Methods, Student Expectations, and Educational Success Across Different Societies
Sania Gulzar, Fakhr Ud Din, Sonia Noor, Muhammad Moaaz Anwar (Author)
211-218
PDF
Evaluating the Impact of Behavioral Stress on Employee Productivity and Innovation in the Higher Education Sector of Pakistan
Warda Naseem, Dr. Allah Baskh Khan (Author)
219-229
PDF
Sentiment Analysis of Customer Reviews on E-commerce Platforms: A Machine Learning Approach
Muhammad Haroon, Zaheer Alam, Rukhsana Kousar, Jawad Ahmad, Fawad Nasim (Author)
230-238
PDF
Analyze How Children Acquire Language and the Cognitive Processes Involved, including the Role of Environmental and Social Factors
Mazhar Nawaz, Murk Nizamani, Mehak, Rashid Hameed (Author)
239-247
PDF
The Impact of Leadership Styles on Teacher Self-Efficacy and Professional Development
Sonia Noor, Muhammad Adnan, Laila Rehman, Abubakar Shafiq (Author)
248-255
PDF
Study How AI Can be Used to Enhance Cognitive Functions, such as Memory or Problem-Solving, and the Psychological Effects of these Enhancements
Zeeshan Haider, Aysha Zummer, Abdul Waheed, Muhammad Abuzar (Author)
256-263
PDF
Exploration of How Digital Media and Technology are Changing Narrative Forms and Literary Consumption
Dr. Quratulain Zafar, Gul Jabeen, Muhammad Asif, Zainab Rauf (Author)
264-272
PDF
Understanding the Influence of Perceived Authenticity of Femvertising on Consumer Buycott Intentions: A Moderated Mediation Model of Consumers’ Extrinsic Attributions and Power Distance
Aleena Amir, Muhammad Usman (Author)
273-281
PDF
Intellectual Property Laws in Pakistan
Muhammad Waqas Gujjar, Syyad Arslan Hussain, Attiya Anees, Tahir Mahmood Gondal (Author)
282-289
PDF
Social-Emotional Competence: A Comparative Study of Pakistani Muslim and Non-Muslim Secondary School Students
Dr. Muhammad Atif Zahid, Dr. Qaisar Abbas, Dr. Shafqat Hussain, Tahira Parveen, Shazia Tabassum, Misbah Rehman (Author)
290-295
PDF
The Role of Big Data Analytics in HRM
Dr. Rafiq Mansoor, Dr. Hamid Khan, Olayinka Odutola, Oyindamola Iwalehin, Elizabeth Modupe (Author)
296-302
PDF
Exploring the Effectiveness of Narrative Techniques in Fostering Emotional Growth and Social Skills Among Students
Ishrat Rehman, Ulfat Hussain, Hareem Atif, Kashif Ali (Author)
303-309
PDF
Exploring Big Data Analytical Capabilities Influence on Supply Chain Performance: Mediating Role of Supply Chain Resilience
Maryum Jamal, Dr. Nisar Khan, Ahsan Ali, Marwat Khan (Author)
310-315
PDF
Investigating How Frequent Interactions with AI Technologies Impact Cognitive and Emotional Processes
Murk Nizamani, Faisal Ramzan, Mahnoor Fatima, Dr. Muhammad Asif (Author)
316-325
PDF
Social Norms and Legal Compliance: Understanding the Psychological Factors Influencing Adherence to Laws in Educational Settings
Asad Ullah Khan, Ulfat Hussain, Muhammad Rashid, Rashid Hameed (Author)
326-332
PDF
The Impact of Institution Ownership on Firm Leverage of Non-Financial Firms Pakistan Stock Exchange (PSE)
Muhammad Aqib Hameed (Author)
333-337
PDF
Examining How Removing Trade Barriers Have Influenced GDP Growth in Emerging Economies
Kamaran Qader Yaqub, Dr. Kiran Mustufa, Muhammad Fahad Shakoor, Azka Sarwar, Muhammad Asif (Author)
338-344
PDF
Climate Change Mitigation Strategies: Evaluating the Effectiveness of Renewable Energy Policies in Urban Environments
Abubakar Shafiq, Mohammed Duhis, Aneela Kousar, Mugeesa Rubab (Author)
345-353
PDF
An Ex-Ante Impact Assessment of the 2016 Child Labour Ordinance on Child Labour Use at Brick Kilns. Evidence from Punjab, Pakistan
Muhammad Rashid Shabbir, Amnan Javaid, Rimsha Falak, Hafiz Muhammad Ubaidullah (Author)
364-369
PDF
Navigating Consumer Intent: The Power of Attitude and Social Influence In Pakistan's E-Commerce
Aisha Sanam, Dr. Raj Maham, Naila Amin (Author)
370-378
PDF
HRM Strategies and Sustainable Competitive Advantage: Assessing Strategic Agility Mediating Impact
Mehwish Rafiq, Aimen Hasan, Zahid Latif, Ambreen Kamil, Ali Raza Zaidi, Sudhair Abbas Bangash (Author)
379-384
PDF
Enhanced Wasserstein Generative Adversarial Network (EWGAN) to Oversample Imbalanced Datasets
Muhammad Hassan Ajmal Hashmi, Muhammad Ashraf, Saleem Zubair Ahmad, Muhammad Waseem Iqbal, Adeel Hamid, Dr. Abid Ali Hashmi, Muhammad Ameer Hamza (Author)
385-395
PDF
ChatGPT and Improvement in Productivity: An analytical Study
Kausar Rasheed, Aqsa, Syeda Qurat ul Ain (Author)
396-402
PDF
The Role of Various Factors in Accumulation of Household Debt on OECD Countries
Abdul Rehman Aziz, Shumaila Israr, Sadiya Amin, Bisma Ashraf, Hanzalah-bin Tahir (Author)
403-412
PDF
Examining the Impact of AI-Generated Content on Self-Esteem and Body Image Through Social Comparison
Rashida Tufail, Ali Muhammad Shahwani, Wafa Khan, Yaseen Badar (Author)
413-421
PDF
The Effect of Sustainable HRM Practices on Organizational Sustainability in Textile Industry of Pakistan
Aimun Khawaja, Dr. Khalida Naseem Janjua (Author)
422-428
PDF
A Review of Global and Local Perspectives on Drivers' Knowledge, Attitudes, and Practices Towards Road Safety
Zeeshan Umar, Rabia Aslam, Saira Zaka (Author)
429-435
PDF
Effectiveness of Rehabilitation: A Comparative Study of Punjab Probation & Parole Service and the Prison Department
Dr. Shoukat Alif, Zeeshan Umar, Rabia Aslam, Rabia Aslam, Saira Zaka (Author)
436-443
PDF
An Overview of Credit Card Fraud Detection Techniques
Muhammad Zain Ali, Dr. Sohail Masood, Fakhar Ur Rehman, Rahman Rasool, Zainab Sadiq (Author)
444-449
PDF
Exploring the Mediating Role of Job Self-Efficacy in the Relationship between Online Knowledge Sharing and Employee Innovation: Evidence from IT Companies in Pakistan
Warda Naseem, Dr. Allah Baksh Khan (Author)
450-458
PDF
Foreign Direct Investment and Public Health: A Comparative Review of OIC and Non-OIC Countries
Hina Hafiz, Nourena Shahzadi, Sadia Idress, Saif Ur Raman (Author)
459-463
PDF
Uncertainty and Openness: A Systematic Review of Economic Policy Uncertainty and Trade Openness Impacts on CO2 Emissions in Sub-Saharan Africa
Harris Anwar, Hafiz Salman Bashir, Salman Masood Sheikh, Saif Ur Raman (Author)
464-467
PDF
Balancing Growth and Sustainability: A Review of Green Investment, ICT Development, and Economic Growth in China's Environmental Transition
Muhammad Usman Mughal, Faiz-Ul Qudoos, Saif Ur Raman, Sadia Idress (Author)
468-471
PDF
Investigating the Effects of Mindfulness and Meditation on Student Stress Levels and Academic Outcomes with AI
Tehmina Jamil, Saddam Hussain, Zaafran Khan, Hareem Atif (Author)
472-479
PDF
Impact of Entrepreneurial Exposure on SME’s Environmental Performance: A Moderated-Mediation Analysis
Umar Farooq, Basharat Raza (Author)
480-491
PDF
The Interactional Effect of Women’s Education and Area of Residence on Female Labor Force Participation in Pakistan
Shafaqat Ali, Muhammad Ibrahim, Muhammad Farhan Asif, Qamer Zaman, Jawad Rahim Afridi (Author)
492-499
PDF
Explore How Transformational Leadership Styles Impact Educational Environments and Student
Dr. Nargis Sultana, Muhammad Ayoob, Haroon Samson, Anwar Saeed (Author)
500-507
PDF
Berries of Low-Cost Smart Irrigation Systems for Water Management an IoT Approach
Muneba Mustafa, Muddassar Ali, M Aetsam Javed, Dr. Hamayun Khan, Muhammad Waseem Iqbal, Sadaquat Ali Ruk (Author)
508-514
PDF
Determinants of Child Labor in Punjab: Evidence from MICS 2014
Amina Iqbal, Sameah Saeed, Hafiz Shabir Ahmad (Author)
515-519
PDF
Nurse Occupational Stressor Affect Their Clinical Performance and Mediating Role of Emotional Intelligence
Abid Hussain, Prof. Dr. Muhammad Bux Burdey (Author)
520-528
PDF
Nexus between Financial Inclusion and Poverty: Does the Country's Education matter? Evidence from Lower-Middle-Income Countries
Amna Tariq, Hafiz Muhammad Awais Raza (Author)
529-538
PDF
Impact of Financial Development on Export Performance: Evidence from South Asia
Kainat Riaz, Hafiz Muhammad Abubakar Siddique, Marc Audi, Sumaira (Author)
539-546
PDF
Nexus Among Global Partnership, Quality Education and No Poverty: A Moderated Mediation Investigation Approach
Muhammad Ahsan Mukhtar, Kiran Shahzadi, Eishba Khan Niazi, Tehreem Fatima, Laique Ahmad (Author)
547-554
PDF
Investigating the Relationship Between Different Leadership Approaches and the Development of Organizational Culture
Jeffery Gul, Dr. Muhammad Rashid, Rashid Hameed, Asad Ullah Khan (Author)
555-565
PDF
Investigate the Mental Health Implications of Eco-Anxiety and its Impact on Behavior and Coping Strategies
Haris Tanveer, Zarwa Tariq, Khadija Nisar, Asad Ullah Khan (Author)
566-574
PDF
The Role of Social Media in Shaping Adolescent Identities and Peer Relationships within Educational Settings
Rai Samee Ullah, Minha Naz, Jan e Alam, Asad Ullah Khan (Author)
575-584
PDF
Analyzing How Startups Develop and Refine Business Models to Create Value and Sustain Competitive Advantage
Nur Ali (Author)
585-592
PDF
Investigating Hedges and Boosters in Sports Section of National and International Newspapers: Corpus-Based Study
Dania Rahman, Qamrosh Vijyan, Zainab Aiman (Author)
593-600
PDF
Explore How Understanding Cultural Differences Can Enhance Management Strategies in Diverse Educational Settings
Ahmed Nawaz Kandhro, Nayyab Zulfiqar, Kashif Ali, Asad Ullah Khan (Author)
601-608
PDF
Navigating the Emotional Turmoil: Understanding the Psychological Impact of Robotics-Induced Job Displacement
Muhammad Murtaza Khan, Dr. Naeem Aslam, Muhammad Fuzail (Author)
609-618
PDF
Address the Challenges Educators Face in Maintaining Work-Life Balance and Offer Strategies Based on Organizational Psychology
Sohail Tariq, Komal Zafar, Muhammad Ahmed, Asad Ullah Khan (Author)
619-626
PDF
Probing the Effect Social Media on University Students: A Psychological Perspective
Noor ul ain Ahmad, Iqra Fida, Iram Shahzadi (Author)
627-631
PDF
Unravelling relationship between Stigmatization and Death Anxiety among Cancer Patients: Role of Gender
Huzaifa Nasreen, Mishal Nazir, Sonia Riaz (Author)
632-634
PDF
Impact of Project Management on Requirements Engineering and Method for Managing Requirements Change for Global Software Development
Nadeem Rasool, Sidra Yousaf, Usama Haseeb, Muhammad Waseem Iqbal, Saleem Zubair Ahmad, Aqsa Afzaal (Author)
635-641
PDF
Effects of Laptop Computer and Social Media Use on University Student Achievement in Emerging Economy
Sami Ullah, Khuda Bakhsh, Muhammad Noman Yaseen (Author)
642-648
PDF
The Role of Digitalization in Bangladesh’s Economic Development: A Study of Digital Technologies, Ecommerce and Fintech
Fayaz Imtiaz, Asif Ud Duha, Sayed Ahmed Reza Hadi, Molla Md Alim (Author)
649-660
PDF
Association of Gratitude with Academic Achievement of Students: Empirical Evidence from Pakistan
Muhammad Ausama Saleem, Iram Zaka, Misbah Saghir, Dr. Farzeen Saghir (Author)
661-666
PDF
HEC Recognized Journal
HEC Recognized Y Category 2023-24
ISSN
ISSN Print: 2414-1771
ISSN Online: 2409-9368
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