Vol. 13 No. 3 (2024)

Articles

• The Role of Artificial Intelligence in Influencer Marketing

  Dr. Muhammad Waqas Rana, Mohammad Shahnawaz Ashfaq, Dr. Faizah Yasir Jalbani (Author)

  1-13

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• The Impact of ESG on Financial Performance of Top 100 Companies of Pakistan

  Rahimi Mansoor, Shaista, Subhan Ullah, Rovaid Ullah (Author)

  14-20

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• The Influence of Political Marketing Mix on Voting Intention: The Mediating Roles of Brand Image, Political Cynicism, and Brand Engagement

  Dr. Zaighum Abbas , Prof. Dr. Adil Adnan, Sosan Abbas (Author)

  21-25

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• Fickle Relationships in The Sun Also Rises, Great Gatsby, The Sound and the Fury and T.S Eliot’s The Love Song of J. Alfred Prufrock

  Hussain Imam, Dr. Saima Khan, Mariam Amman, Areesha Khan (Author)

  26-29

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• Striking a Balance: Evaluating Credit Risk with Traditional and Machine Learning Models

  Faraz Ahmed, Kehkashan Nizam, Zubair Sajid, Sunain Qamar, Ahsan (Author)

  30-35

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• Leveraging Banking Financial Performance through Shari’ah Board’s Characteristics: Empirical Investigation

  Mehwish Rafiq, Muhammad Fahad, Aisha Riaz, Muhammad Waqas Nazir (Author)

  36-41

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• The Moderating Effect of Business Law on the Relationship between Foreign Direct Investment and Economic Growth in European Countries

  Suraiya Kaleem, Adnan Ali Syed, Saba Latif, Waqar Sadiq (Author)

  42-47

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• Fintech in Pakistan: Current Landscape, Challenges, and Global Insights

  Hadia Qaiser, Muhammad Fahad (Author)

  48-53

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• Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan

  Syeda Marrium Ali, Moeid Hamid Ansari, Yasir Javed, Asadullah Lakho (Author)

  54-66

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• The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management

  Maria Siddiqui, Ayman Taj, Saira Jessani, Asadullah Lakho (Author)

  67-78

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• Economic Assessment of Hybrid and Non-Hybrid Maize Crop in Sahiwal Division Under Changing Climate

  Faheem Ur Rasool, Dr. Muhammad Abdul Rahman, Dr. Nasir Mahmood, Dr. Shahid Mahmood, Dr. Qasim Raza (Author)

  79-83

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• Enhancing Employee Retention through Ergonomic Practices: Examining the Moderating Effect of Work-Life Balance

  Sarina Muhammad Mairaj, Syed Meeran Hasnain, Ahad Hasan, Laiba Muskan Khan, Samana Batool, Aiman Fatima, Javeria Ilyas, Wajiha Aziz Khan (Author)

  84-91

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• Economic Policy Uncertainty and Firm Performance in Pakistan

  Mustansar Hayat, Zulfiqar Ali, Basharat Khan, Ayesha Khero (Author)

  92-101

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• Impact of Socio Economic, Demographic and Psychological Factors on Risk Taking Behavior: A Case Study of Punjab

  Saira Asif, Muhammad Rizwan Yaseen, Sofia Anwar, Muhammad Sohail Amjad Makhdum (Author)

  102-108

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• The Causal Nexus between Financial Development and Manufacturing Sector: Empirical Study for Pakistan

  Basharat Batool, Sundas Shafi, Abdur Rahman, Saqib Javed, Misbah Taj (Author)

  109-114

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• The Role of Socio-Psychological Factors in Recidivism: A Comparative Study between Genders

  Naheeda Perveen, Hafiz Shabir Ahmad, Sarah Kanwal (Author)

  115-119

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• Assessing Financial Stability through ESG: The Impact of Sustainable Finance on Commercial Banks listed in Pakistan Stock Exchange (PSX)

  Syed Shoaib Nazir, Taimur Ashiq, Mazhar Farid Chishti, Riffat Ullah, Athar Marwat (Author)

  120-129

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• Impact of CEO Characteristics on Financial Conservatism of a Firm: Moderating Role of Macro-Economic Variables

  Salman Riaz, Muhammad Saqib Naeem, Rida Liaquat (Author)

  130-143

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• Application of English Teaching Resources at Public Secondary Schools in District Narowal

  Muhammad Bilal Ahmad, Sidra Saghir, Rashid Minas Wattoo (Author)

  144-149

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• Role of Institutional Factors in Shaping Student Performance at Secondary School Level

  Muhammad Akhlaq Khan, Iffat Majeed, Muhammad Javaid Toor (Author)

  150-155

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• Demystifying Financial Speculation in Commodity Future Markets of Emerging Economies

  Khushnoor Khan, Daniyal Ejaz (Author)

  156-164

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• Corporate Finance and Governance: The Effect of Board Composition on Financial Decision-Making

  Mir Beburg Lehri, Waqar Sadiq, Muhammad Faheem Ullah, Muhammad Musaddique Latif (Author)

  165-170

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• Analyzing the Institutional and Socio-Political Impacts of Sheikh Hasina’s Departure on Bangladesh’s Democracy

  Hafiz Muhammad Hassaan, Farzana Bloch, Muhammad Rizwan Ali (Author)

  171-177

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• Optimizing Employee Well-Being through Occupational Therapy Interventions: Assessing the Role of Work Environment Adaptation

  Hiba Khan, Amber, Shaikh Maria Tabassum, Urooj Saghir (Author)

  178-183

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• Integrating Triple Bottom Line in HR Practices: Enhancing Organizational Performance in Pakistan's Confectionary Industry

  Faria, Muhammad Usman, Sidra Malik, Muhammad Kariz Kamal, Irtisam Rajput, Huzaifa Ather Rajar, Muneeba Maham, Muhammad Qasim Raza (Author)

  184-189

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• Organizational Commitment and Higher Education Institutions Functions:  An Aspect of Modern Business Education in Pakistan

  Khan Khalil Akhtar Khan, Mumtaz Uddin Ahmed, Shahzad Mumtaz Sodhar (Author)

  190-196

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• Assessing the Connection between Intellectual Capital and Financial Success in Islamic Banking: Empirical Analysis

  Dr. Farah Yasser, Dr. Ghulam Murtaza Lahbar, Dua Ali, Ali Raza Zaidi (Author)

  197-202

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• Exploring the Accuracy of Machine Learning and Deep Learning in Engine Knock Detection

  Usman Hameed, Dr. Sohail Masood, Fawad Nasim, Dr. Arfan Jaffar (Author)

  203-210

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• Exploring How Cultural Backgrounds Influence Teaching Methods, Student Expectations, and Educational Success Across Different Societies

  Sania Gulzar, Fakhr Ud Din, Sonia Noor, Muhammad Moaaz Anwar (Author)

  211-218

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• Evaluating the Impact of Behavioral Stress on Employee Productivity and Innovation in the Higher Education Sector of Pakistan

  Warda Naseem, Dr. Allah Baskh Khan (Author)

  219-229

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• Sentiment Analysis of Customer Reviews on E-commerce Platforms: A Machine Learning Approach

  Muhammad Haroon, Zaheer Alam, Rukhsana Kousar, Jawad Ahmad, Fawad Nasim (Author)

  230-238

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