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Vol. 13 No. 3 (2024)
Vol. 13 No. 3 (2024)
Published:
2024-08-27
Articles
The Role of Artificial Intelligence in Influencer Marketing
Dr. Muhammad Waqas Rana, Mohammad Shahnawaz Ashfaq, Dr. Faizah Yasir Jalbani (Author)
1-13
PDF
The Impact of ESG on Financial Performance of Top 100 Companies of Pakistan
Rahimi Mansoor, Shaista, Subhan Ullah, Rovaid Ullah (Author)
14-20
PDF
The Influence of Political Marketing Mix on Voting Intention: The Mediating Roles of Brand Image, Political Cynicism, and Brand Engagement
Dr. Zaighum Abbas , Prof. Dr. Adil Adnan, Sosan Abbas (Author)
21-25
PDF
Fickle Relationships in The Sun Also Rises, Great Gatsby, The Sound and the Fury and T.S Eliot’s The Love Song of J. Alfred Prufrock
Hussain Imam, Dr. Saima Khan, Mariam Amman, Areesha Khan (Author)
26-29
PDF
Striking a Balance: Evaluating Credit Risk with Traditional and Machine Learning Models
Faraz Ahmed, Kehkashan Nizam, Zubair Sajid, Sunain Qamar, Ahsan (Author)
30-35
PDF
Leveraging Banking Financial Performance through Shari’ah Board’s Characteristics: Empirical Investigation
Mehwish Rafiq, Muhammad Fahad, Aisha Riaz, Muhammad Waqas Nazir (Author)
36-41
PDF
The Moderating Effect of Business Law on the Relationship between Foreign Direct Investment and Economic Growth in European Countries
Suraiya Kaleem, Adnan Ali Syed, Saba Latif, Waqar Sadiq (Author)
42-47
PDF
Fintech in Pakistan: Current Landscape, Challenges, and Global Insights
Hadia Qaiser, Muhammad Fahad (Author)
48-53
PDF
Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan
Syeda Marrium Ali, Moeid Hamid Ansari, Yasir Javed, Asadullah Lakho (Author)
54-66
PDF
The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management
Maria Siddiqui, Ayman Taj, Saira Jessani, Asadullah Lakho (Author)
67-78
PDF
Economic Assessment of Hybrid and Non-Hybrid Maize Crop in Sahiwal Division Under Changing Climate
Faheem Ur Rasool, Dr. Muhammad Abdul Rahman, Dr. Nasir Mahmood, Dr. Shahid Mahmood, Dr. Qasim Raza (Author)
79-83
PDF
Enhancing Employee Retention through Ergonomic Practices: Examining the Moderating Effect of Work-Life Balance
Sarina Muhammad Mairaj, Syed Meeran Hasnain, Ahad Hasan, Laiba Muskan Khan, Samana Batool, Aiman Fatima, Javeria Ilyas, Wajiha Aziz Khan (Author)
84-91
PDF
Economic Policy Uncertainty and Firm Performance in Pakistan
Mustansar Hayat, Zulfiqar Ali, Basharat Khan, Ayesha Khero (Author)
92-101
PDF
Impact of Socio Economic, Demographic and Psychological Factors on Risk Taking Behavior: A Case Study of Punjab
Saira Asif, Muhammad Rizwan Yaseen, Sofia Anwar, Muhammad Sohail Amjad Makhdum (Author)
102-108
PDF
The Causal Nexus between Financial Development and Manufacturing Sector: Empirical Study for Pakistan
Basharat Batool, Sundas Shafi, Abdur Rahman, Saqib Javed, Misbah Taj (Author)
109-114
PDF
The Role of Socio-Psychological Factors in Recidivism: A Comparative Study between Genders
Naheeda Perveen, Hafiz Shabir Ahmad, Sarah Kanwal (Author)
115-119
PDF
Assessing Financial Stability through ESG: The Impact of Sustainable Finance on Commercial Banks listed in Pakistan Stock Exchange (PSX)
Syed Shoaib Nazir, Taimur Ashiq, Mazhar Farid Chishti, Riffat Ullah, Athar Marwat (Author)
120-129
PDF
Impact of CEO Characteristics on Financial Conservatism of a Firm: Moderating Role of Macro-Economic Variables
Salman Riaz, Muhammad Saqib Naeem, Rida Liaquat (Author)
130-143
PDF
Application of English Teaching Resources at Public Secondary Schools in District Narowal
Muhammad Bilal Ahmad, Sidra Saghir, Rashid Minas Wattoo (Author)
144-149
PDF
Role of Institutional Factors in Shaping Student Performance at Secondary School Level
Muhammad Akhlaq Khan, Iffat Majeed, Muhammad Javaid Toor (Author)
150-155
PDF
Demystifying Financial Speculation in Commodity Future Markets of Emerging Economies
Khushnoor Khan, Daniyal Ejaz (Author)
156-164
PDF
Corporate Finance and Governance: The Effect of Board Composition on Financial Decision-Making
Mir Beburg Lehri, Waqar Sadiq, Muhammad Faheem Ullah, Muhammad Musaddique Latif (Author)
165-170
PDF
Analyzing the Institutional and Socio-Political Impacts of Sheikh Hasina’s Departure on Bangladesh’s Democracy
Hafiz Muhammad Hassaan, Farzana Bloch, Muhammad Rizwan Ali (Author)
171-177
PDF
Optimizing Employee Well-Being through Occupational Therapy Interventions: Assessing the Role of Work Environment Adaptation
Hiba Khan, Amber, Shaikh Maria Tabassum, Urooj Saghir (Author)
178-183
PDF
Integrating Triple Bottom Line in HR Practices: Enhancing Organizational Performance in Pakistan's Confectionary Industry
Faria, Muhammad Usman, Sidra Malik, Muhammad Kariz Kamal, Irtisam Rajput, Huzaifa Ather Rajar, Muneeba Maham, Muhammad Qasim Raza (Author)
184-189
PDF
Organizational Commitment and Higher Education Institutions Functions: An Aspect of Modern Business Education in Pakistan
Khan Khalil Akhtar Khan, Mumtaz Uddin Ahmed, Shahzad Mumtaz Sodhar (Author)
190-196
PDF
Assessing the Connection between Intellectual Capital and Financial Success in Islamic Banking: Empirical Analysis
Dr. Farah Yasser, Dr. Ghulam Murtaza Lahbar, Dua Ali, Ali Raza Zaidi (Author)
197-202
PDF
Exploring the Accuracy of Machine Learning and Deep Learning in Engine Knock Detection
Usman Hameed, Dr. Sohail Masood, Fawad Nasim, Dr. Arfan Jaffar (Author)
203-210
PDF
Exploring How Cultural Backgrounds Influence Teaching Methods, Student Expectations, and Educational Success Across Different Societies
Sania Gulzar, Fakhr Ud Din, Sonia Noor, Muhammad Moaaz Anwar (Author)
211-218
PDF
Evaluating the Impact of Behavioral Stress on Employee Productivity and Innovation in the Higher Education Sector of Pakistan
Warda Naseem, Dr. Allah Baskh Khan (Author)
219-229
PDF
Sentiment Analysis of Customer Reviews on E-commerce Platforms: A Machine Learning Approach
Muhammad Haroon, Zaheer Alam, Rukhsana Kousar, Jawad Ahmad, Fawad Nasim (Author)
230-238
PDF
HEC Recognized Journal
HEC Recognized Y Category 2023-24
ISSN
ISSN Print: 2414-1771
ISSN Online: 2409-9368
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