The Role of Social Media in Shaping Adolescent Identities and Peer Relationships within Educational Settings

Authors

  • Rai Samee Ullah Grand Asian University Sialkot, Pakistan Author
  • Minha Naz University of Management and Technology, Lahore, Pakistan Author
  • Jan e Alam Directorate of Cereal Crops Agriculture Research Institute Sariab Road Quetta, Pakistan Author
  • Asad Ullah Khan The University of Lahore, Pakistan Author

DOI:

https://doi.org/10.61506/

Keywords:

Social media, adolescent identity, peer relationships, academic performance, educational settings

Abstract

This research explores the impact of six independent variables related to social media usage—social media usage frequency, platform type, purpose of use, session duration, number of friends/followers, and exposure to cyberbullying—on three dependent variables: identity formation, peer relationships, and academic performance. The study analyzes how these factors influence adolescent development within educational settings, using a quantitative approach with a sample of 200 adolescents aged 13-18. The study reveals that higher social media usage frequency is negatively correlated with academic performance (r = -0.41, p < 0.01) and identity formation (r = -0.32, p < 0.01). Peer relationships are significantly impacted by cyberbullying (r = -0.40, p < 0.01), while using social media for educational purposes positively influences academic outcomes (r = 0.38, p < 0.01). Larger social networks positively impact identity exploration, but excessive social media use leads to identity confusion.

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Published

2024-08-28

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Articles

How to Cite

Ullah, R. S. ., Naz, M. ., Alam, J. e ., & Khan, A. U. . (2024). The Role of Social Media in Shaping Adolescent Identities and Peer Relationships within Educational Settings. Bulletin of Business and Economics (BBE), 13(3), 575-584. https://doi.org/10.61506/