Exploring Effectiveness of Principles of Business Writing at Graduate Level in Pakistan

Authors

Muhammad Salim Rana M.Phil Scholar Department of English, The University of Lahore Pakpattan Campus, Pakistan Author
Naureen Zia M.Phil Scholar Department of English, The University of Lahore Pakpattan Campus, Pakistan Author
Noor-e-Sadaf M.Phil Scholar Department of English, The University of Lahore Pakpattan Campus, Pakistan Author
Shaista Perveen M.Phil Scholar Department of English, The University of Lahore Pakpattan Campus, Pakistan Author
Mehmood Ul Hassan Head of the Department of English, The University of Lahore Pakpattan Campus, Pakistan. Author
Muhammad Qasim Ali Lecturer Department of Education at the University of Lahore, Pakpattan Campus, Pakistan Author

Practice, professional, effectiveness, hindrance, business writing, Creativity

Business writing is a creative and dynamic process that primarily motivated the researchers to investigate the learners'

individual differences and sort out their learning hindrances. The current study explores the problems faced by the

students, while leaning principles of effective writing at BBA level. Business writing is critical aspect of business

industry. The Survey was conducted to get response at COMSATS Institute Sahiwal in Pakistan. The SPSS version

16 was used to analyze the data. The results of the study revealed that students at graduate level face countless

problems in preparing effective business drafts. It suggested that principles of business writing are essential to improve

business life.