EXAMINING CUSTOMER RETENTION DYNAMICS: IMPACT OF ORGANIZATIONAL FACTORS IN KARACHI, PAKISTAN

Abstract

The main objective of this research was to check the relationship between customer retention and its three variables, namely implementation of work/task/Project, Team skills and attributes, and after sales service, Effect of Pricing and customer and vendor engagement in Karachi Pakistan organization. This study was conducted using an approach known as deductive. Fourty customers from various Sectors were randomly chosen, and data was collected from them using Google Forms as the platform to administer questionnaires. The study findings were demonstrated using a quantitative approach. Data analysis is being done with SPSS software. Information about our respondents was analyzed using descriptive statistics, and the relationship between independent and dependent variables was examined using Pearson's correlation. The result of the study shows that all of three hypotheses were positive impact and two have negative impact.