Political Comics:  An Emerging Trend in Social Media and Its Impact on Youth

Authors

  • Saba Sadiq Lecturer, Department of Mass Communication, Virtual University of Pakistan Author
  • Dr. Nadia Saleem Assistant Professor, Department of Mass Communication, Virtual University of Pakistan Author
  • Dr. Muhammad Farrukh Assistant Professor, School of Creative Arts, University of Lahore, Pakistan Author
  • Darakhshan Muslim Department of Education, Lecturer, Virtual University of Pakistan Author

DOI:

https://doi.org/10.61506/01.00045

Keywords:

Social Media, Political Comics, Impact, Youth

Abstract

Youth of today is greatly influenced by different social media platforms e.g., Facebook, Instagram, Twitter or X etc. These social media platforms offer them enormous opportunities to explore and learn new concepts and practices. This research aimed to study the emerging trend of political comics on different social media platforms and how it impacts the youth in Pakistan.  This study is composed of survey analysis. This study was survey research, in which a close-ended questionnaire was used to collect the data from a sample of 120 undergraduate students of Lahore district including an equal number of male and female. The study explored that political comics have some hidden meanings that have strong psychological impacts on young social media users. T-test analysis shows that political comics have both positive and negative impacts. This research concludes that nationalism and trust on state machinery is strongly damaged if its political leaders have a negative image among youth. This may lead to more political polarization among youth. This study also explores that social media plays a healthy role in political awareness with a strong and extensive impact.   

References

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Published

2023-10-20

Issue

Section

Articles

How to Cite

Sadiq, S. ., Saleem, N. ., Farrukh, M. ., & Muslim, D. . (2023). Political Comics:  An Emerging Trend in Social Media and Its Impact on Youth. Bulletin of Business and Economics (BBE), 12(3), 393-397. https://doi.org/10.61506/01.00045

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