Social Media Fuels Polarization in Muslim Countries


  • Dr. Umair Nadeem Assist Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Pakistan Author
  • Hamza Irfan MPhil. Scholar, University of Gujrat, Pakistan Author
  • Kashif Shahzad Establishment I, Registrar Office, University of the Punjab, Lahore, Pakistan Author



Social media, political polarization, religiously, fake and emotional content


The majority of People are Polarize online in Muslim countries of world. It is very easy to create polarize groups with the use of Social Media. The purpose of the study to measures Polarization and the echo chamber feature of Social Media in Islamic Republic of Pakistan. The results suggested that Social Media Polarization extreme form is existed and also confirmed that Social Media new Algorithms creating echo chambers. The interesting results suggested that our respondent wants diversity not echo chamber. People are politically Polarize because of fake and emotional content. It is the responsibility of the Social Media companies to watch for this type of content which makes people divide socially, religiously, and politically. 


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How to Cite

Nadeem, U. ., Irfan, H. ., & Shahzad, K. . (2023). Social Media Fuels Polarization in Muslim Countries. Bulletin of Business and Economics (BBE), 12(3), 398-401.

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