The Impact of Social Media Addiction on Exacerbating Loneliness among Youth

Authors

  • Saira Zaka MPHIL Research Scholar at University of Okara, Pakistan Author
  • Dr. Arfan Latif Assistant Professor Sociology University of Okara, Pakistan Author
  • Anser Ali BS Scholar University of Okara, Pakistan Author
  • Hafiz Muhammad Ahmad MPHIL Scholar at University of Okara, Pakistan Author

DOI:

https://doi.org/10.61506/01.00141

Keywords:

Human resource development, efficiency, training and development CPEC Centre, cultural connectivity, employment opportunities, Multiplier effect

Abstract

In the early 21st century, social media platforms grew worldwide. Since then, these sites have become a big part of people's lives, especially Youth. Many people use social media, particularly Facebook, to interact with others, learn, grow, and improve their social life. Social networking sites expand people's social circles, improve their communication skills, broaden their perspectives, and broaden their education and career opportunities. Where social media have many positive effects, there is some significant negative impact on people's life. This descriptive study used simple random sampling (N=394, males=210, and Females=184). Two postgraduate colleges and the University of Okara's students were selected as the study population. The study revealed that social loneliness is significantly different across the use of social media. The study results showed that people who use extreme social media sites suffer loneliness. The study suggests that people should decrease social media sites on regular bases.

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Published

2023-12-25

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Articles

How to Cite

Zaka, S. ., Latif, A. ., Ali, A. ., & Ahmad, H. M. . (2023). The Impact of Social Media Addiction on Exacerbating Loneliness among Youth. Bulletin of Business and Economics (BBE), 12(4), 419-424. https://doi.org/10.61506/01.00141