Factors Affecting Consumer Brand Loyalty in Pakistan
DOI:
https://doi.org/10.61506/01.00142Keywords:
customer, brand loyalty, PakistanAbstract
This study explores the relationship between customer brand loyalty, brand experience, and image. The proposed model is formulated within the framework of Pakistan's aviation industry. Customers and brands are said to have a stronger bond when there is brand loyalty. Here, an effort is made to investigate clients' preferences for purchasing services regularly. This study's examination reveals the elements that drive brand loyalty among consumers. The problem of brand loyalty in Pakistan's aviation industry has been noted, and insightful solutions are being offered to address this issue. Future researchers will benefit from the theoretical framework's improved understanding of concepts and foundation for use in many service situations.
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