Impact of Sustainable Fashion Apparel Attributes and Word of Mouth on Purchase Intention
DOI:
https://doi.org/10.61506/01.00291Keywords:
Sustainable fashion apparel attributes, Positive word of mouth, purchase intentionAbstract
This study aims to examine the antecedents of purchase intention. In doing so, this study aims to identify the relationship between sustainable fashion apparel attributes and purchase intention and in addition to it, it also measures the relationship between positive word of mouth and purchase intention. To gather the data, mall intercept method was used from Islamabad Pakistan. A sample size of 300 customers was used for the study. The results indicate a significant positive relationship between sustainable fashion apparel attributes and purchase intention. In addition to it, there lies a significant positive relationship between positive word of mouth and purchase intention. Marketing managers and practitioners can use this study in devising their strategies related to purchase intention.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Bassetti, T., Blasi, S., & Sedita, S. R. (2021). The management of sustainable development: A longitudinal analysis of the effects of environmental performance on economic performance. Business Strategy and the Environment, 30(1), 21-37. DOI: https://doi.org/10.1002/bse.2607
Bellezza, S. (2023). Distance and alternative signals of status: A unifying framework. Journal of Consumer Research, 50(2), 322-342. DOI: https://doi.org/10.1093/jcr/ucac049
Carey, L.; Cervellon, M.C. Ethical fashion dimensions: Pictorial and auditory depictions through three cultural perspectives. J. Fash. Mark. Manag. 2014, 18, 483-506. DOI: https://doi.org/10.1108/JFMM-11-2012-0067
Chauhan, B. S., Mahajan, G., Sardana, V., Timsina, J., & Jat, M. L. (2012). Productivity and sustainability of the rice–wheat cropping system in the Indo-Gangetic Plains of the Indian subcontinent: problems, opportunities, and strategies. Advances in agronomy, 117, 315-369. DOI: https://doi.org/10.1016/B978-0-12-394278-4.00006-4
Cherny-Scanlon, X., & Agnes, K. (2016). Time for a responsible fashion council?. Green Fashion: Volume 2, 123-150. DOI: https://doi.org/10.1007/978-981-10-0245-8_4
Connell, R. (2013). Why do market ‘reforms’ persistently increase inequality?. Discourse: studies in the cultural politics of education, 34(2), 279-285. DOI: https://doi.org/10.1080/01596306.2013.770253
Crofton, F. S. (2000). Educating for sustainability: opportunities in undergraduate engineering. Journal of Cleaner Production, 8(5), 397-405. DOI: https://doi.org/10.1016/S0959-6526(00)00043-3
Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., & McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective. Sustainable production and consumption, 18, 200-209. DOI: https://doi.org/10.1016/j.spc.2019.02.009
Gardetti, M. A., & Torres, A. L. (Eds.). (2017). Sustainability in fashion and textiles: values, design, production and consumption. Routledge. DOI: https://doi.org/10.4324/9781351277600
Geiger, S. M., & Keller, J. (2018). Shopping for clothes and sensitivity to the suffering of others: The role of compassion and values in sustainable fashion consumption. Environment and Behavior, 50(10), 1119-1144. DOI: https://doi.org/10.1177/0013916517732109
Grazzini, L., Acuti, D., & Aiello, G. (2021). Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth. Journal of Cleaner Production, 287, 125579. DOI: https://doi.org/10.1016/j.jclepro.2020.125579
Grewal, L., Stephen, A. T., & Coleman, N. V. (2019). When posting about products on social media backfires: The negative effects of consumer identity signaling on product interest. Journal of Marketing Research, 56(2), 197-210. DOI: https://doi.org/10.1177/0022243718821960
Guercini, S.; Ranfagni, S. Sustainability and Luxury: The Italian Case of a Supply Chain Based on Native Wools. J. Corp. Citizsh. 2014, 2013, 76–89. DOI: https://doi.org/10.9774/GLEAF.4700.2013.de.00008
Harris, J. M., Ciorciari, J., & Gountas, J. (2018). Consumer neuroscience for marketing researchers. Journal of consumer behaviour, 17(3), 239-252. DOI: https://doi.org/10.1002/cb.1710
Hennigs, N. Wiedmann, K. P. Klarmann, C. Behrens, S. (2013). Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence. J. Corp. Citizsh, 2013, 25–35 DOI: https://doi.org/10.9774/GLEAF.4700.2013.de.00005
Henninger, C.E. Alevizou, P.J. Oates, C.J. (2016). What is sustainable fashion? J. Fash. Mark. Manag. Int. J. 20, 400–416. DOI: https://doi.org/10.1108/JFMM-07-2015-0052
Iqbal, S., & Khan, W. (2019). Exploring the Nexus of Service Quality, University Image, and Word-of-Mouth Communication: A Comparative Study of Public and Private Universities. Journal of Policy Options, 2(4).
Jung, S., & Jin, B. (2016). Sustainable development of slow fashion businesses: Customer value approach. Sustainability, 8(6), 540. DOI: https://doi.org/10.3390/su8060540
Kautish, P., Khare, A., & Sharma, R. (2021). Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption. Journal of Product & Brand Management, 30(4), 513-531. DOI: https://doi.org/10.1108/JPBM-08-2019-2535
Ki, C. W., & Kim, Y. K. (2016). Sustainable versus conspicuous luxury fashion purchase: Applying self‐determination theory. Family and Consumer Sciences Research Journal, 44(3), 309-323.
Ki, C.W.; Kim, Y.K. Sustainable Versus Conspicuous Luxury Fashion Purchase: Applying Self-Determination Theory. Fam. Consum. Sci. Res. J. 2016, 44, 309–323. DOI: https://doi.org/10.1111/fcsr.12147
Lee, E. J., Bae, J., & Kim, K. H. (2020). The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence. Journal of Global Fashion Marketing, 11(2), 137-153. DOI: https://doi.org/10.1080/20932685.2020.1726198
Lee, J., & Lee, J. N. (2015). How purchase intention consummates purchase behaviour: the stochastic nature of product valuation in electronic commerce. Behaviour & Information Technology, 34(1), 57-68. DOI: https://doi.org/10.1080/0144929X.2013.853837
Legere, A., & Kang, J. (2020). The role of self-concept in shaping sustainable consumption: A model of slow fashion. Journal of Cleaner Production, 258, 120699. DOI: https://doi.org/10.1016/j.jclepro.2020.120699
Lundblad, L., & Davies, I. A. (2016). The values and motivations behind sustainable fashion consumption. Journal of Consumer Behaviour, 15(2), 149-162. DOI: https://doi.org/10.1002/cb.1559
Mukendi, A., Davies, I., Glozer, S., & McDonagh, P. (2020). Sustainable fashion: current and future research directions. European Journal of Marketing, 54(11), 2873-2909. DOI: https://doi.org/10.1108/EJM-02-2019-0132
Peters, G., Li, M., & Lenzen, M. (2021). The need to decelerate fast fashion in a hot climate-A global sustainability perspective on the garment industry. Journal of cleaner production, 295, 126390. DOI: https://doi.org/10.1016/j.jclepro.2021.126390
Razmus, W., Jaroszyńska, M., & Palęga, M. (2017). Personal aspirations and brand engagement in self-concept. Personality and Individual Differences, 105, 294-299.
Razmus, W.; Jaroszy ´nska, M.; Pal ˛ega, M. Personal aspirations and brand engagement in self-concept. Personal. Individ. Differ. 2017, 105, 294–299. DOI: https://doi.org/10.1016/j.paid.2016.10.018
Remy, C., Bates, O., Thomas, V., & Huang, E. M. (2017, June). The limits of evaluating sustainability. In Proceedings of the 2017 Workshop on Computing Within Limits (pp. 103-110). DOI: https://doi.org/10.1145/3080556.3080567
Saricam, C., & Okur, N. (2019). Analysing the consumer behavior regarding sustainable fashion using theory of planned behavior. Consumer behaviour and sustainable fashion consumption, 1-37. DOI: https://doi.org/10.1007/978-981-13-1265-6_1
Shen, D. Richards, J. Liu, F. (2013). Consumers’ awareness of sustainable fashion. Mark. Manag. J, 23, 134–147.
Tsai, S. Impact of personal orientation on luxury-brand purchase value: An international investigation. Int. J. Mark. Res. 2005, 47, 427–452.
Tsai, S. P. (2005). Impact of personal orientation on luxury-brand purchase value: An international investigation. International Journal of Market Research, 47(4), 427-452. DOI: https://doi.org/10.1177/147078530504700403
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of marketing, 83(3), 22-49. DOI: https://doi.org/10.1177/0022242919825649
Wiltse, J., & Dellarco, V. L. (1996). US Environmental Protection Agency guidelines for carcinogen risk assessment: past and future. Mutation Research/Reviews in Genetic Toxicology, 365(1-3), 3-15. DOI: https://doi.org/10.1016/S0165-1110(96)90009-3
