Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district

Authors

  • Syeda Aneeqa Touseef Department of Management Sciences, Virtual University of Pakistan Author
  • Ayesha Department of Management Sciences, Virtual University of Pakistan Author
  • Zahid Mahmood Zahid Management Researcher, M. Phil, University of Agriculture Faisalabad, Pakistan Author
  • Darakhshan Muslim Department of Education, Virtual University of Pakistan Author

DOI:

https://doi.org/10.61506/01.00054

Keywords:

Structure Equation Modeling, Fast Food Restaurants, COVID 19, Service quality

Abstract

Fast food restaurants are a big hit in today’s world but there was a huge set back to these restaurants during COVID 19 pandemic. Restaurants face huge losses. They also changed dynamics of their operations offering different services. The dine-in mode changed to takeaways and delivery along with car dine-ins. This paper aims to determine relationship between factors including service quality, cultural and social dynamics, COVID 19 protocols, price and customer satisfaction. This study can be used as a basis for fast food restaurants and other related industries to enhance customer satisfaction worldwide. 

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Published

2023-10-20

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Articles

How to Cite

Touseef, S. A. ., Ayesha, Zahid, Z. M. ., & Muslim, D. . (2023). Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district. Bulletin of Business and Economics (BBE), 12(3), 459-468. https://doi.org/10.61506/01.00054