Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district
DOI:
https://doi.org/10.61506/01.00054Keywords:
Structure Equation Modeling, Fast Food Restaurants, COVID 19, Service qualityAbstract
Fast food restaurants are a big hit in today’s world but there was a huge set back to these restaurants during COVID 19 pandemic. Restaurants face huge losses. They also changed dynamics of their operations offering different services. The dine-in mode changed to takeaways and delivery along with car dine-ins. This paper aims to determine relationship between factors including service quality, cultural and social dynamics, COVID 19 protocols, price and customer satisfaction. This study can be used as a basis for fast food restaurants and other related industries to enhance customer satisfaction worldwide.
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