Navigating Workplace Fun in the Midst of Crisis: A Study on Employee Engagement Strategies in the Hospitality Industry Amidst the Covid-19 Pandemic

Authors

  • Rana Muhammad Shahid Yaqub Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan Author
  • Muhammad Daud Phd Scholar, Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan Author
  • Shakeela Kausar Department of Management Science, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan Author
  • Aneeta Rehman Department of Marketing & International Business, Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur, Pakistan Author

DOI:

https://doi.org/10.61506/01.00049

Keywords:

Comparative advantage, Communication, Expectation, COVID-19, Hospitality

Abstract

The perception of “workplace fun” is gaining hold in the hospitality sector as individuals realize how crucial it is to have fun at work. This study employed an “employer-push, employee-need” technique to thrive a conceptual model of the elements influencing workplace fun during COVID-19. Antecedents were characterized as duo of “employee-pull” (employee anticipation along with the satisfaction with the working environment) and duoof “employer-push” (Comparative dominance and open communication channel) factors. At COVID-19 in Multan, 19 frontline personnel (5 frontline managers and 14 frontline staff) from the hospitality industry participated in in-depth, one-on-one interviews in a qualitative format. The findings validated the perspectives of both the employer as well as staff on the workplace fun. The concluding section of this research highlights the key research study consequences and future research aims at workplace fun.

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Published

2023-10-20

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Articles

How to Cite

Yaqub, R. M. S. ., Daud, M. ., Kausar, S. ., & Rehman, A. . (2023). Navigating Workplace Fun in the Midst of Crisis: A Study on Employee Engagement Strategies in the Hospitality Industry Amidst the Covid-19 Pandemic. Bulletin of Business and Economics (BBE), 12(3), 410-416. https://doi.org/10.61506/01.00049

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